FanCode is India’s premier sports destination committed to giving fans a highly personalised experience across content and merchandise for a wide variety of sports. Founded by sports industry veterans Yannick Colaco and Prasana Krishnan in March 2019, FanCode has over 100 million users. It has partnered with domestic, international sports leagues and associations across multiple sports.
In content, FanCode offers interactive live streaming for sports with industry-first subscription formats like Match, Bundle and Tour Passes, along with monthly and annual subscriptions at affordable prices.
Through FanCode Shop, it also offers fans a wide range of sports merchandise for sporting teams, brands and leagues across the world.
At FanCode, our mission is to redefine and reimagine how sports fans follow and consume their favorite sports events. We are a fast-growing digital platform that offers live sports streaming, engaging content, and interactive fan experiences, with a particular focus on long-tail sports and player/team affinities.
Your Role:
We are seeking an experienced VP - Ad Sales with 15+ years of experience in selling brand solutions and sponsorships across sports properties. This leader will play a critical role in driving revenue, growth, and client satisfaction, while shaping the future of advertising on FanCode. If you have deep-rooted relationships with advertisers, agencies, and brands, and can leverage them to open doors and initiate conversations, this is the role for you.
Key Responsibilities:
- Drive ad sales revenue by developing and executing innovative advertising solutions tailored to sports fans and brands, ensuring growth and client satisfaction.
- Leverage your strong network of advertisers, ad agencies, and brands to pitch, close, and manage high-impact deals.
- Develop and implement a comprehensive ad sales strategy to meet and exceed monthly and quarterly revenue goals.
- Craft and sell integrated brand solutions across FanCode’s sports properties, aligning with team and player affinities.
- Provide leadership to the day-to-day Ad sales operations, ensuring high performance and fostering a culture of innovation.
- Manage sales reports, pipeline tracking, and revenue forecasting to align with organizational goals.
- Identify and secure new business opportunities by cold calling, conducting market research, and leading passive outreach efforts.
Must-Haves:
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10+ years of experience in selling digital sports properties or media with a proven track record of managing client relationships, negotiating, and closing high-value deals.
- Deep understanding of the sports industry, with specific knowledge of what works (and what doesn’t) for different sports, and how to align team/player affinities with advertisers.
- Demonstrated ability to meet sales targets, develop client pipelines, and take ownership of the entire sales cycle.
- Strong understanding of digital media and advertising industry trends, with experience in media measurement and advertising technologies.
- Existing relationships with advertisers, brands, and agencies, with the ability to open doors and foster new connections.
- Tenacity and self-motivation to independently drive initiatives, innovate, and succeed in a fast-paced, startup-like environment.
Good to Haves:
- A deep passion for sports and familiarity with the sports content ecosystem.
- Strong command of Microsoft Office Suite, with particular proficiency in creating presentations and working with Excel.
- Experience working in a fast-paced, high-growth start-up environment.
Dream Sports is India’s leading sports technology company with 250 million users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, India’s digital sports destination, and DreamSetGo, a sports experiences platform.
Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.
