Overview of job
Motivator is seeking media planning professional with at least 5 years of experience who would be responsible for a wide spectrum of work- Provokes strategic media planning with innovation at heart, explores new consumer trends and the brand's role in leveraging these, Challenges the old order and make way for the new thinking. Collaborates with the client and the internal GroupM resources to create winning solutions.
Reporting of the role
The Role Reports to the Business Director
3 best things about the job:
1. A fun environment that combines the best of being entrepreneurial whilst at the same time being a part of the most exciting business in the organization
2. A role where there are no limits to good ideas.
3. Best client, encouraging most exciting work in the country.
Measures of success –
In three months:
• Understand the agency function.
• Able to adjust to the clients working style and deliver on day-to-day requirements
• Understand the know-how of Digital Media
In six months:
• Master Proprietary Tools
• Championed Digital
• Create Strategic Plans for the client
• A great relationship with the client
In 12 months:
• Independently taken charge of the client requirement
• Enterprising delivered on client’s requirements with cutting edge solutions
• Motivated team
Responsibilities of the role:
• To build and foster client relationships by taking charge of the client’s media requirements from formulating strategies and plans to final implementation.
• Provide media plans across mediums post media brief mining and other data analysis.
• Provide insights led solutions for brand problems through Change Planning and other media tools. Generate ideas for brands and lay down communication approach to achieve innovations across mediums.
• Contribute to new business presentations and analysis through insights, media plans and innovations
• Focus on the quality of output/consistent performance/professional code of conduct/sense of ownership/honesty and integrity.
• Lead a team by supervising and mentoring them to raise the quality of deliverables to the client
What you will need:
• Media understanding, plans working knowledge, campaign management experience with both TV, print, radio and Non-traditional media – digital, activations, cinema etc.
• Minimum 5 Years work, preferably within media, communication, and advertising
• Strong business, marketing & consumer understanding
• Keeping abreast of current industry communication / media thinking
• Strategic innovation & creativity skills, excellent presentation skill
• Analytical skills – both qualitative and quantitative
• Strong knowledge and understanding of media tools and techniques / processes
• Understanding of all media channels (includes digital) and disciplines and the ability to develop simple and actionable ideas into strategies that matter
• Team player and positive attitude
• Excellent communication skill.
About Motivator
Motivator is a media agency that works with Global and Indian corporates besides new tech enabled start-ups. It is one of the fastest growing agencies within GroupM, with over 60 clients across 6 offices. Motivator partners to deliver aligned goals through measurement supported by Global Planning and trading practices and powered by GroupM India. Motivator is ranked amongst India¹s top 10 agencies (RECMA Qualitative) & No. 1 fastest growing agency in India in the last 3 years (RECMA Quantitative).
Motivator¹s current client base includes Havells, Honda Cars, Pepperfry.com, Redington and Ingram, Himalaya Consumer Division, Ola Cabs, Essilor, Yamaha, LIC, Hungama.com, Bajaj Finserv, Kalyan Jewellers & Hike Messenger.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
