Motivator is looking for an experienced media professional with 12+ years of experience who will be responsible for uncovering relevant, actionable insights and working with business, content and digital teams to create communication interventions. The incumbent will closely monitor and interpret industry and consumer trends and competitive intelligence to sharply identify business challenges, and then apply the insights to brand strategy, communication planning, and key brand initiatives.
Reporting of the role
This role reports to the Chief Strategy Officer and to Managing Partner West
3 best things about the job:
· You get to work on a mix of a very diverse set of clients across regions
· A fast paced and fun work environment where you get to work with multiple functions and best in class people
· Get to be a part of a rapidly growing organization, where sky is the limit
Measures of success –
In three months
· Understood the business and the issues therein of the clients handled, inside out
· Devised key communication strategies for key clients handled
· Understood all the tools and resources available within the Motivator, GroupM and WPP systems and apply it to brand strategies
· Built a collaborative relationship with the business teams as well as all the verticals
In six months
· Worked on annual strategy presentations as well as large campaign presentations from a communications planning and strategic direction perspective
· Worked on new business pitches
· Worked on special projects
In 12 months
· Emerged as the go-to person both internally and for client for Strategy & Insights solutions.
· Taken specific initiatives as well as a strategic direction, to drive business outcomes for key clients.
· Successfully mastered the art of delivering award winning solutions for client
· Identified and nurtured ley partnerships for the organization
· Been an integral part of conceptualizing the strategic direction of the organization from a product perspective
Responsibilities of the role:
· Be an integral part of setting up and driving the strategy function and direction for the organisation
· 70% of your time will be dedicated to West clients and 30% time on driving central strategic projects for the organisation
· To understand and continuously be in the know of industry, technology, data and communication trends – and utilise those to devise a strategic direction for clients as well as the organisation
· To continuously meet partners in the areas of data, technology, creative and academia and drive partnerships at an organisational level
· To read and learn continuously
· Have the ability to identify key business challenges and provide sharp solutions for the same, rooted in a deep understanding of the consumer
· Utilize client, third party as well as internal data to derive insights which translates to strategic communication planning
· Devise methodologies and systems to continuously measure business outcomes as a result of marketing and communication activity
· Communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy
· Ability to conceptualize and institute consumer surveys
· Make compelling presentations – effectively present information to top management, marketing teams, internal and public groups
· Creation of impactful business communication (presentations, papers, etc.). Communicate complex ideas/insights in a way that all can understand and apply
· Define challenges, collect data, establish facts and draw conclusions
· Use digital and non-digital communication solutions to create integrated plans
What you will need:
· Prior work experience in in the areas of media, digital strategy or Communications Strategy
· Experience in the digital ecosystem
· Great Communication Skills
· Able to design, implement, and analyse primary research with minimal supervision
· Strong in both qualitative and quantitative analysis
· Radical and out of the box thinking
· Being comfortable with numbers and data is a must
· Proactive and enthusiastic about creating pioneering work and award-winning solutions
· Collaborative and ability to work with multiple teams and stakeholders – people skills is a must
· Efficient project management skills
· The hunger to continuously learn and explore new things
· Should be a good Human being ( more of We than I) – a team player
· Post Graduate MBA
· 12+ years of experience
About GroupM:
GroupM is the leading global media investment management company for WPP’s media agencies Responsible for more than US $100B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports.
Follow @GroupMWorldwide on Twitter
About Motivator
Born in India. Global in outlook. Agile and Entrepreneurial in mindset
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
