Mobile App Engagement Manager

At DC Thomson we are a business with a purpose – to make a positive impact on the communities we serve.

We are home to some of the world’s best loved media brands, organised around local news and radio, companionship, kids, advocacy, energy, puzzles and hobbies.

The Courier, The Press & Journal, The Sunday Post, Beano, Stylist, Puzzler, The People’s Friend, My Weekly, bunkered, Energy Voice, Findmypast and Brightsolid are just some of the brands you might know us for.

Deeply rooted in our communities, we are investing in data, technology and talent to unlock a new level of understanding about what really matters to our customers. This is how we are shaping the future of media.

We’re changing the way we work to create a flexible, collaborative, learning-led culture that draws on expertise from across the organisation to create award-winning content and cultural moments that make audiences want to be part of our communities.

Our HQ is in Dundee and we have bases around the UK employing over 1,200 extraordinarily creative colleagues working in a mix of office/home/hybrid. They’re passionate about being part of the story of so many well-loved brands and they’re crucial to our ambitions for the company.

We’re looking for the best people to join us at DC Thomson, to share their energy, ideas and skills and be part of our story.

Why join us now?

DC Thomson is on an exciting transformation journey to growth. Our brands matter to people and we are passionate about sustaining meaningful relationships with the communities these brands serve.

Focused on creating brilliant content and experiences that inspire our audiences and communities.

Requirements

DC Thomson is seeking a dynamic and strategic Mobile App Engagement Manager to join the Subscription Studio. The Mobile App Engagement Manager will be responsible for driving user engagement, retention, and monetization across a portfolio of our apps and products with particular focus on messaging within our Apps and via email. You will play a pivotal role in developing and executing strategies to enhance the user experience, increase app and product usage, and maximise revenue opportunities.

This role will be primarily focused on managing App usage and engagement across two of our brands, Puzzler and Findmypast, with support across other CRM channels too. This will involve working as part of a closely-knit and experienced CRM team, creating complex comms journeys across brands and territories as well as identifying and championing opportunities for future growth. Personalisation will be at the heart of everything you do, and you will strive to deliver engaging and relevant comms to users in order to enhance their experience and drive repeat usage of the products. This role reports to our Senior Engagement Manager.

 Key Responsibilities:

• Develop App Engagement Strategies: Create and implement comprehensive strategies to increase user engagement, retention, and monetisation across our mobile applications.
• User Lifecycle Management: Working with the wider team, define and execute user lifecycle management strategies via app messaging and email marketing, including onboarding, activation, retention, and re-engagement initiatives.
• Analytical Insights: Utilise data-driven insights to analyse user behaviour, identify trends, and optimize app performance. Monitor key performance indicators (KPIs) such as DAU/MAU, retention rate, session duration, and in-app purchases.
• Content Strategy: Collaborate with content creators, designers, and developers to ensure that app content is relevant, engaging, and aligned with user preferences.
• Push Notification Strategy: Develop and execute push notification strategies to drive user engagement, promote latest content, and re-engage inactive users while adhering to best practices and user preferences.
• A/B Testing and Optimisation: Conduct A/B tests to optimise app features, UI/UX elements, and messaging. Continuously iterate and refine strategies based on performance metrics and user feedback.
• Monetisation Strategies: Working closely with specialists in the team, develop and implement effective strategies for generating revenue through in-app purchases, subscriptions, advertising, and other monetisation channels.
• Competitive Analysis: Stay informed about industry trends, competitive landscape, and emerging technologies in the mobile app space.

 Qualifications:

• Experience in app engagement and CRM roles.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies. Experience with analytics tools such as Looker.
• Proficiency in app and CRM platforms (e.g. Iterable, Braze, Firebase, Hubspot etc).
• Proven experience driving improvement and optimisation using A/B testing methodologies.
• Excellent communication skills with the ability to collaborate effectively across cross-functional teams.
• Experience working across B2C digital products with a focus on hobbies and subscriptions is a bonus.

Benefits

This is a full-time permanent position, working 35 hours per week from our Dundee or London Office.  The role presents the opportunity for hybrid working that must include regular office attendance. We offer a generous package including 34 days holiday, Health Cash Plan, excellent Pension, a competitive salary, and many more staff discounts and benefits.

We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.

If you have any issues with your application, please email [email protected]

For further information, please visit dcthomson.co.uk/vacancies

Closing date for applications is 19th November 2024

Please note that we reserve the right to close the vacancy early once we have received suitable applications. Therefore, please ensure you submit your application as early as possible to avoid disappointment.