Job Requirement & Description
Top level description at a sentence:
Fulfill needs for high level IMC strategy discussion with client, including marketing prioritization, key activations, co-branding, etc., need this role to enhance our capability while incubating for future Yili category leaders
Priority level
Client
Priority 1:
Yili Ice Cream and Yogurt - IMC strategy such as high level strategy discussion with client, co-branding, key activations Marketing Strategy Big Idea Response Owner
Priority 2:
Qualcomm and IBM -
1)IMC strategy such as high level strategy discussion with client, co-branding, key activations Marketing Strategy Big Idea Response Owner
2)Critical top down media campaign owner from IMC strategy to Media Strategy
3)Case building / Awards and Campaign post-buy storyline Owner
4)Global visit & workshop project-based request Owner
Priority 3:
Huadu - Client owner
Priority 4:
New Business Development Strategy Owner
Talent needs:
Must : Strategy thinking + 2C media experience
Better to have :+3C experience / fans+ English ,with priorities ranking
Additional Remark:
Need to be able to accept deployment to Yili when/if needed
