Mindshare | SP Associate Director

GroupM China

Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a ________ to join us. In this role, you will be responsible for …

At GroupM, our people are our strength and valuable assets we respect and care, which is why fostering a culture of diversity, equity, and inclusion is important to us.

We aim to create a workplace where employees with different backgrounds and perspectives are able to feel a sense of belonging, have equal opportunities to develop, explore, and display their talents to achieve the growth for both individuals and the organization.

Reporting of the role

This role reports to:

3  Best things about the job:

1. You will be working in a unique “integrated” agency with digital, media and creative specialists all under one roof.
2. Puts you on the cutting edge of digital advertising and digital measurement.
3. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the region

In this role, your goals will be:
In three months:

• Been up to speed with client’s portfolios/value proposition and able to articulate this confidently
• Started to build relationships with the key decision makers within the current pipeline
• Been familiar with all functions in GroupM and well organized the daily routine

In six months:

• Been well recognized by key clients by demonstrating the digital leadership in terms of strategic planning, implementation etc.

In Twelve months:

• Had a mature pipeline at each stage of opportunity development
• Created some client’s additional demands and get further revenue for Wavemaker
• Improved your team's capability

Responsibilities of the role:

• Develop and build relationships with clients, be a trusted advisor on account requirements.
• Set viable objectives and KPIs and recommend/develop measurement methodology against all briefs.
• Deployment of best-in-class digital implementation across client portfolio.
• Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.

• Campaign strategy & planning, and integration with the wider comms.
• Assist in training & up-skilling of client account teams.
• Management, extraction & interpretation of clients’ digital performance data.
• Delivery of beyond-the-banner high value services, including digital workshops; content solutions; performance marketing; social & mobile projects; competitor intelligence services.
• Sharing of best practice with the wider Interaction community.

• Conduct regular appraisals with designated team members.

What you’ll need:

•  6-7 years of digital experience (agency background preferred)
• An independent, self-driven individual with highly responsible nature
• Ability to work in a matrix organization, managing complexity and challenges
• Proven track record on the execution and development of digital strategies for clients
• Experience in managing media briefs, budgets, and aligning digital strategy with global brand strategy
• Chinese competency is a must (either Mandarin speaking or read/write Chinese if not spoken fluent Mandarin)
•  An understanding of China digital space is a major plus.

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About China

GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.

In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.