Mindshare, India
Director Communication Planning
Overview of job
Mindshare is looking for “Director - Comms Planning” with minimum 6 years of work experience. We are looking for people who are a combination of left and right brain. Someone who has hands on experience of social listening tools and a comprehensive understanding of social / digital platforms and their data eco-system. In this role you will be decoding a vast universe of data, marrying various data sources (online/offline) and funnelling it down to arrive at data backed actionable consumer insights.
If you are an out of the box, strategic thinker, love data and want to create great work that works, this is the role for you.
Reporting of the role:
This role reports to the Head of content.
3 best things about the job:
Opportunity to work with the leading FMCG giant in India across a variety of categories and work with some of the the best tools and technologies in the market.
- Create path breaking work that impacts the brands goals as well as win awards
- Part of most exciting innovation hub – Content/ Creative/ Insights/Technology/ Measurement
- Spot the not-so-obvious – Requires you to be a numbers gig with the ability to play with data for churning out meaningful actionable insights and develop products
- Drive the thinking behind big campaign ideas, laying down the foundation with data, insights and consumer understanding
In three months:
- Work as part of a team to contribute to the Content Strategy and Listening function and streamline operations/ reporting with minimal supervision
- Bring fresh thinking and insights which is data backed to enable the content team to develop insightful work
- Integrate and learn the different streams of work/processes in data and digital
In six months:
- You would have taken complete control of the process, deliverables, and client relationship
- Provide strategic inputs on project briefs through data driven insights
- Enabled content team to develop proactive work by supporting them, sharing consumer insights and cultural trends
- Drive meetings and present analysis to the content team and clients
In 12 months:
- Emerged as the go-to person both internally and amongst clients for all strategy and measurement requirement
- Independently work on client requirements from scratch - from decoding the brief, setting up a structure, analysing and sharing recommendations basis the analysis that matches the clients’ expectations
- Be equipped enough to independently explore and evaluate the best tools and technology in the market for Mindshare
What your day job looks like:
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Fun, charged and highly motivated work environment
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You will be coordinating on deliverables internally and externally
- Identify content opportunities for the brands by tracking brand conversations to identify alerts or opportunities for the clients
- Interactions with the clients on a regular basis to build trust
- Ability to work on stringent deadlines.
- Participating in projects beyond retainer accounts to gain exposure and learning
What you will need:
- Possess organizational skills in the form of written and oral communication, critical thinking, troubleshooting, and problem analysis.
- High proficiency on social listening and monitoring tools, well versed with social media benchmarking tools, broad knowledge of Microsoft office (PowerPoint, word and excel) and good presentation skills
- Strategic, analytical and problem-solving approach but with a creative bent of mind is a must
- Demonstrated aptitude for learning new technologies
- Understanding of general business, digital and social media platforms and technology in general.
- Ability to work in cross-functional teams across different expertise and collaborate with internal and external teams
- Demonstrate a combination of highly quantitative analytical skills, strategic judgment, and creativity.
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Tracking time-resource engagement for all projects to ensure timely deliveries.
- Someone who is proactive, takes initiative, and demonstrates the ability to perform in a fast-paced, high pressure, and highly competitive environment.
- Very quick learner, resourceful, with smart problem-solving skills.
More about Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
