Mindshare | Executive, Performance Strategy

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Executive, Performance Strategy to join us. In this role, you will be responsible for the day-to day SEM & programmatic projects’ operation for your clients. This includes communicate with client, control budget pacing, finish report and analytics projects’ performance.

You also need to train your team to improve at SEM knowledge, doing execution and analytics skill. QC the delivery of your underlines. Support Performance Director to grow new business.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

3 best things about the job:

1. At Mindshare we stand for Original Thinking - we can credibly say this for several reasons: we were the first global media agency; we took a chance and launched in Asia as opposed to the UK or US; and we were the first start-up WPP ever invested in. We have challenger in our DNA
2. Client: In this role, you will be working on one of the most exciting categories of industry
3. Integration: This is a hybrid online and offline role, plus working on social

In this role, your goals will be

In three months:

• Understand client business and have clarify road map for how to operate your projects.
• Built relationships across both internal and external stakeholders who will ultimately enable you to excel in your role
• Independent to finish regular reporting, proposal and communicate with client for daily operation
• Built relationships across both internal and external stakeholders who will ultimately enable you to excel in your role
• Independent to finish regular reporting, proposal and communicate with client for daily operation

In six months:

• Ability to independent manage performance projects with little supervision
• Ensure your SEM projects are under control and target KPI
• Work closely with planning team to provide integrate strategy planning
• Support performance director to finish pitch proposal if needed
• Ensure your SEM projects are under control and target KPI
• Work closely with planning team to provide integrate strategy planning
• Support performance director to finish pitch proposal if needed

In 12 months:

• Lead team to finish performance recommendation
• Lead team to do data analytics and optimization plan
• Familiar with different digital tracking tools
• Build up relationship with vendors
• Gain trust from your clients

What your day job looks like at Mindshare:

• Deliver performance recommendations and proposals that are consistently backed up with sound insights, research and historical data
• Lead team to finish search proposal, including keywords and ad copy’s creations and programmatic strategy
• Lead team to do data analytics and optimization plan
• Cultivating the day to day client relationship, through in-person meetings, presentations, and frequent contact
• Train your team members for basic SEM and data analytics’ skill
• Build up relationship with vendors
• Gain trust from your clients

What you’ll bring:

• Minimum 1 to 2 years relevant working experience in performance marketing. Specifically, travel industry related experience will be an advantage
• Familiar with SEM, programmatic & digital tracking tools
• Experienced with digital media planning across diverse campaigns, strong quantitative skills required
• Effectively communicate information and decisions with the full range of stakeholders involved in a project
• Demonstrating the ability and skill to offer solutions to overcome potential obstacles and challenges
• Present confidently to a range of clients and internal stake holders

More about Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About Thailand 
In a population of 66 million people, Thailand’s mobile penetration is at a whopping 137% with smart phone penetration at 61%. Digital spend has grown 18% year-on-year since 2016 and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.
The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media and marketing communication markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.