Overview of job
Mindshare is seeking a strategist with minimum 5-7 years of work experience in Data Analytics & research who would be responsible as a Director to decode digital data, marrying offline and online data, digital research and a comprehensive understanding of Google, Facebook, & other partners digital data eco-system to arrive at actionable tools & Data products for addressing brand challenges.
strategy based on data understanding, consumer insights and market/media dynamics.
Reporting of the role
This role reports to the Head of Digital Strategy, Mindshare
3 best things about the job:
- You get to work on iconic brands and with some of the best marketing minds
- Entrepreneurial Culture
- Fun on the job, with an extremely spirited and entrepreneurial team
Measures of success –
In three months, you would have:
- Complete knowledge of relevant categories
- Present data strategies on the digital portfolio of Mindshare. Support Client Leadership and Media Planning teams with Annual Data Strategic Actions and Workflows.
- Integrate and learn the different streams of work / processes in data and digital.
- Identify at least 2-3 areas that the individual would lead and be accountable for
In six months, you would have:
- Developed and see at least 3 key Data strategies being implemented
- Developed a good inter-teams connections specially with choreograph and regional analytics teams.
- Proactively taking initiatives for building automated doashboards and processes for all the regions.
- Codify learnings and best practices on Data for Digital, across platforms with help from Specialist teams and Partners. Identify meaningful trends to bet on, in an increasingly dynamic media landscape and build omnichannel data strategies around it.
In 12 months, you would have:
- Independently working on the data & AI led solutions
- Worked on end to end award winning solutions
- Creating strategies along with cross teams and seamlessly integrating data, technology, tools and digital goals for brands
- Train and mentor new joinees
Responsibilities of the role:
- Provide strategic communications & planning leadership on driving data driven automation for mindshare.
- Act as the go to person for data strategy and have a strong understanding of cross channel media strategy. Should be able to lead strategic conversations on Media and technology planning.
- Support the team that works on the annual marketing strategies along with the Client Leadership team and specialist units
- Develop creative ideas and disruptive automation projects driving innovations for the client, aligned with their business, customer and brand goals
- Drive consumer understanding to draw insights that impact our brand plans
- Keep abreast of media innovations and developments and find links to enrich brand plan with future proof technology led mindset.
What you’ll bring:
- Strong depth and width of data & tech expertise, combined with knowledge of integrated operations.
- A data-led and consumer first approach to Digital marketing automation vision.
- Centre brained approach, combining analytics and artificial intelligence.
- Exposure to leading techniques and tools of in the areas of Marketing, Brand Planning, Research (qualitative and quantitative), Consulting.
- Strong understanding & passion for innovation around projects such as consumer first data clean rooms.
- Highly passionate, collaborative, outgoing, creative data strategist.
- Strong tool & Analytical skills.
- Self-motivated, proactive, highly organized, and drives for business results with urgency
- Able to design, implement, and analyse primary data research and need of dashboarding with minimal supervision.
Minimum qualifications:
- MBA or Master’s degree
- 5-7 years’ experience
- Prior work experience in or exposure to Data Analytics.
- Understanding of tools such as python, power BI, DSP understanding.
About Mindshare:
Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare’s network of people are acutely aware of what's happening in their city, and believe all great communication begins and ends in media. In 2014 Mindshare Asia Pacific was the only media agency to be ranked in the top ten in Campaign Asia’s Most Admired Companies survey, and was also seen as the best agency to work at in the region. Mindshare APAC has won over 250 awards in the past year - and counting, including the 'Campaign Asia Pacific Agency of the Year, 2013' and the SMARTIES™ APAC ‘Agency Network of the Year 2014’ for the second consecutive year. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
