Must have a strong understanding of brand communication strategy and have worked on cutting-edge digital led, integrated communication/media solutions for clients. Below are the Key Performance Indicators (KPIs) for this role:
- Strategic Planning and Development
- Assumes lead role in integration of client’s digital efforts and demonstrate full understanding of client’s businesses and marketing objectives as basis for all future projects, campaigns and initiatives
- Brings innovative/creative use of digital media and technology into early brand strategy and idea development.
- Evolves use of measurement systems to provide greater insight into ROI of media plans with a focus on digital plans and deliver on agreed KPI’s
- Drives strategic, insightful & tactical innovation linked to the brand goals across media platforms, including display, video, search, mobile, social
- Provides strategic leadership to our clients - Lead the digital conversation with clients and drive integration between media
- Partners with account & specialist leads to drive integrated digital solutions
- Regularly reviews strategy and recommends/implements improvements in the strategy as needed.
- Ensures KPIs are met and to contract for clients
- Trading, Revenue and New Business
- Manages & grows digital revenue through existing & new client win
- Manages the digital P&L for Mindshare
- Works closely with the Trading Head and Managing Director in aggressively negotiating and creating tie-ups with media owners, vendors
- Scans market for new investments and ensures that Mindshare is the first port of call for key digital opportunities
- Supports the Mindshare trading team in reaching their digital target
- Ensures that Mindshare is the first port of call for key media opportunities
- Builds a Trusted Advisor relationship with clients – understands their needs, wants, expectations and idiosyncrasies
- Understands their clients’ category thoroughly
- Provides clients with a well-informed POV in meetings
- Provides timely and relevant reports to clients on campaigns, spends etc
- Updates the clients on new innovations, technology including new digital scenarios and implications.
- People development
- Drives thought leadership internally and externally
- Manages and develops the digital team to meet business needs
- Responsible to nurture the digital team and develop capabilities in them which will enable the team to deliver path-breaking digital innovation and make an invaluable contribution to the client’s business
- Proactively reviews systems/processes and drive operational efficiency
- Acts as a Subject Matter Expert in digital and delivers necessary trainings to the team
- Performs other special projects as assigned by the immediate superior from time to time.
Education
- Graduate of a 4-5 year course preferably in Communication Arts, Multi-media Arts, Communication Studies and other related courses
- Completed graduate school a preference
Years and Type of Work Experience
- With 10-12 years of brand & digital experience in either a media or creative agency setting or at a client end, you will also have the ability to craft broad reaching digital strategy and drive integrated communication strategies between all types of media.
Required Competencies:
(Knowledge, Skills and Attitude)
- Strategic thinker
- Strong leader, collaborative and possesses a positive attitude
- Digital champion
- Strong understanding of brand communication strategy and have worked on cutting-edge digital led, integrated communication/media solutions for clients
- Excellent communication and people skills
- Confident but also patient and diplomatic
- Experience working with senior executives, multiple groups, multiple geographies and complex environments is an absolute must.
- Negotiating skills
- Conflict management, influence and problem solving abilities are essential.
- High emotional intelligence, able to manage self and influence others in a constructive manner and ethical
Others:
Corporate Values:
Provocation
Speed
Teamwork
About Mindshare
We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year. In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.
Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth. In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected. We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019).
Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID: Mindshare China; Instagram and Twitter: @mindshare; Facebook:facebook.com/mindshareand Linkedin: LinkedIn.com/company/mindshare.
PHILIPPINES MARKET OVERVIEW
In recent years, the Philippines has emerged as one of the fastest growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth. It is also one of the largest and fastest growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years.
With a population of 109.5 million, 59.2% of these currently have access to the internet. By 2022, the Philippines' internet population is forecasted to be 73%. Coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint, GroupM Philippines is well-positioned as an exciting and innovative organization for media players and talent to be.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
