Mindshare is an agency of GroupM, the world’s largest media investment company, and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Director - Activation to join us. In this role, you will be responsible for the overall delivery of the Largest FMCG brand in India.
3 Best things about the job:
- Working with brands across categories, ranging from traditional ones to more digitally evolved brands.
- Work with best in business partners & teams to achieve the excellence and goals described by the business leads.
- Attain strong understanding of on-ground / experiential marketing by working on diversified category & teams.
In this role, your goals will be:
In three months:
- Understanding of categories and brand objectives for the year
- Proactively take initiative towards the agency's goal for the year
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Understand the current org structure and partners working with the business teams on the projects
In six months:
- Successfully develop liaisons internally and externally with partners & clients.
- Excellent trouble shooter and a backbone for the team especially when it comes to managing the campaigns on-ground
- In depth understanding of the In-house products and the latest technology tools, to demonstrate the same during client conversations
- Identify the partners in different fields/ segments who can help business team in sharing the market insights and new tech tools to manage flawless on-ground executions
- Proactively sharing the new innovative/ tech tools with the teams internally to help building the strategy for the brands
In twelve months:
- Worked on Award winning work
- Built high credibility with the partners & the internal team
- Manage the clients in the absence of the business team during the campaign in the field
What your day job looks like at GroupM:
- Creating new assets, associating with existing IPs and maintaining assets to help achieve the goals of the business team in a sustainable fashion.
- Working closely with the reporting manager and the business team/ client to understand, debrief and execute activation briefs with varying turnaround times.
- Managing relationships with external partners to ensure smooth & flawless execution during projects.
- Develop an execution strategy basis, client brief recd from the business lead and understanding.
- Collaborate with internal & external teams to plan and develop & deliver
- Develop a calendar that meets business teams/ client’s requirements across multiple touchpoints and markets.
- Stay up-to-date with developments and generate new ideas to draw audience’s attention
- Performing well under deadlines and being meticulous with detail
What you’ll bring:
- Proven work experience in experiential marketing as an operation lead role
- Professionals having a blend of understanding of market, expertise in on-ground executions, strategic thought process, a creative point of view & business quotient to drive projects
- Help the team to win new business and achieve agreed revenue and margin targets
- Pitch business proposals to clients with the business leads , negotiate and close the projects
- Have great negotiation skills to get the better cost and flawless execution
- Attention to detail
- Should have a strong knowledge of the new innovations in the field of experiential marketing
- Good organizational and time-management skills
- Demonstrate initiative and drive
Minimum qualifications:
- Minimum 12 years of relevant experience
- Good communication skills
- Experience in managing campaigns on-ground / execution.
More about Mindshare
We were born in Asia in 1997, a start-up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork, and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology, and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive years, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
About India
Digital media advertising in India continues to grow at 30% cementing India’s position as the second-largest internet market with close to 450 million users. Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.
