We are looking for an experienced and talented candidate who can work as an SEM Specialist for Tylko. Your goal will be planning, implementing, and executing SEM strategies.
We are seeking a Mid SEM Performance Marketing Specialist who is ready to delve into the world of Google campaign management, adeptly navigating a landscape teeming with 3.5 billion searches each day. You'll be tasked with leveraging this vast potential to elevate customer experiences.
Main responsibilities:
Managing Google Ads campaigns (setting them up, daily monitoring of campaign results)
Regular analysis and optimization of the campaign with the aim of maximizing performance.
Incorporating new products into campaigns based on product launches
Identifying new opportunities with each new product/category launch
Effectively managing campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise (with cooperation with other channel owners)
Planning activities aimed at achieving the planned KPIs (not only the budget but also ROAS, CPA, CTR, CPC)
Diagnosing the causes of changes and creating plans to minimize the negative effects of competition/market.
Optimizing advertising texts in English, French, German, Dutch, Italian (in cooperation with translators).
Performing detailed keyword research and customer trends
Reporting seasonal or local short-term changes to the market.
Why Tylko?
Being a part of the Tylko team goes beyond clocking in every day and keeping your head down. We celebrate inclusivity and work together to build a culture of happy, healthy employees who are truly heard, and provide the following great benefits for every single member:
Comprehensive healthcare
Multisport card
One bonus day off (every month)
A dedicated budget for professional development
A discount on all Tylko products
Mixer parties
Fun events like cooking classes, inspiring talks with people and professionals from all walks of life, and other great meetups.
And of course, a dog-friendly office!
