We are looking for an SMS /WA Specialist who will work in close collaboration with the team to provide effective SMS /Wa services that support what we already provide for our clients. The SMS /WA Specialist will oversee all aspects of SMS marketing for the clients and will be responsible for the development of standard operating procedures going forward
Key Responsibilities
- Develop SMS/WA strategies for fast-growing clients
- Determine the segmentation strategy, sequencing, and dynamic content for all SMS/WA clients
- Work closely and consistently with the team to collaborate on the best strategies for our clients.
- Deliver monthly reports with analysis of the performance of campaigns/flows along with strategic recommendations for continual improvement
- Must have knowledge for SMS sender ID, ling code, short code, Branded URL
- Monitor campaign delivery, troubleshoot issues, and ensure timely delivery of SMS messages
- Stay up-to-date with SMS marketing regulations and best practices.
- Ensure compliance with relevant laws (e.g., TCPA) and maintain an understanding of opt-in and opt-out processes.
- In-depth knowledge of TCPA Guidelines and Regulations
- Knowledge of various platforms (Twilio,, Sinch, and other SMS platforms)
- Should be aware of creating WhatsApp Business Accounts, and verifying phone numbers in a single flow
- Should be aware of WhatsApp usage policies, brands, and content filtration policy.
- Provision of status updates to the customer after each spot check and mitigation
- Responsible for manual system testing, checking, and scanning of content, plus follow on recommendations re. best practices and SMS/WA methods.
- Prepare presentations that document key learnings from test results.
- Conduct monthly meetings with customers on "Lessons Learned" from each campaign, including successes and challenges, and use these to develop better campaigns in the future.
- Proactively investigate and manage issues affecting email deliverability.
- Create and deliver reports to demonstrate factors affecting deliverability and reputation.
- Developing materials to promote the team, including presentation materials and case studies that highlight the challenges faced and the creativity, technology and methods used to overcome them.
- Understand and follow workplace policies and procedures.
Skills and Requirements
- Bachelor's degree, preferably in Business, Computer Science or related field
- The right candidate will have 3+ years of relevant experience / knowledge in the following areas:
- Marketing with a Digital marketing focus
- Customer intelligence
- Customer acquisition, development and retention practices
- Campaign planning, execution, segmentation and targeting techniques
- Email technology (prior experience in deliverability operations)
- Expert level knowledge of audience development through email platforms
- Familiarity with the major ESPs, Google Analytics, and email analytics systems a must
- Previous experience working with the big four inbox providers on deliverability, with an appreciation of emerging delivery challenges
- Demonstrated understanding of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt policies, anti-spam policies, SNDS, JMRP, Google postmaster, yahoo FBL.
- A proven track record of success with growing customer engagement
- Basic HTML and Email design / production experience
Additional Requirements
- Extremely organized and thorough
- Track record of successful consulting
- Strong academic record including a degree
- Excellent written and verbal communication skills
- Ability to work effectively in a team environment; ability to work independently; ability to travel infrequently
- A genuine interest in business challenges and ideation of solutions to meet customer business objectives
- Superior conflict resolution, decision making and interpersonal skills
- Strong problem-solving skills: diagnosis, root-cause assessment, option evaluation and resolution
- Ability to manage multiple responsibilities and assignments simultaneously under strict deadlines
Additional Skills Advantageous To The Position
- Expertise in HTML, CSS, JavaScript and other coding paradigms for digital marketing
- Knowledge of SAAS products and customer base preferred
- Experience with an ESP, ISP