Role Objectives
Annual digital strategy / guidelines
- Production of Maison Digital strategies, including data, analysis, insights, learnings and requirements, structured around Audience Framework
- Specific recommendation on Display / Video (all devices, all buying modes)
- Digital overview to ensure consistence with SEA and Paid Social
Digital integration
- Regular meetings with SEA, Paid social, Programmatic specialist teams to share insights, news, context
- Holistic Digital (SEA, Paid social, display / video) strategy (annual strats, campaigns recommendations, campaign reporting)
Coordination
- Maintaining internal documentation about Richemont Processes, guidelines, etc…
- Monthly digital calls with MCM countries to share news, best practices, processes
- On-going communication about industry news (regulation updates, tools features, …) and Richemont (launches, central campaigns, innovations), and Partners (Facebook boycott, TikTok evaluation, etc)
Campaign implementation
- Lead the digital activation team for best-in-class implementations of campaigns
- Prepare easy to understand reporting to client including track record of past learning in line with market benchmark
- Track central campaigns performance history: data collection, cleaning and sorting
Activation team management
- Team structure and workflow optimisation in order to further improve delivery, and adapt to new ways of working / buying models (ex: cross-platform display-video buying), new tools (ex: Teads ad manager) etc
Data & Tech
- Analysis of 1st party data and follow-up of their use within media activations
- Based on the knowledge of Data roadmap ensures the media KPI measurement framework is aligned and all sources are well interconnected and ready to be analysed
- Accompany to capitalize more on data & partners capabilities (réalisation de POC, écriture de méthodologies, utilisation en média, valorisation, insights et compréhension du consommateur, proposition de stratégie d’utilisation de la data à des fins d’activation média et de mesure)
- Is piloting the cookieless roadmap with MCM HQ Digital Richemont team.
