Media Relations Director, Lifestyle

Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.

We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from.  We continue to be a work from anywhere agency and are leaning into a hub model in NYC and around the country. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.

We are a collaborative mid-sized agency with an immediate opportunity for a Media Relations Director to join our growing Lifestyle team!

What You’ll Bring:

• NYC based and excited to be in-person with clients and teams for key meetings and moments 
• Ability and strong proven experience in building thoughtful media relations strategies that go beyond block and tackle and obvious solutions
• An expert in how to get earned media for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic ways  
• An energetic and dynamic culture vulture with a finger on the pulse of what’s being talked about in consumer media
• An interest in working on spirits & beer brands, as well as CPG brands 
• Strong relationships within culture & entertainment outlets, men’s and women’s lifestyle media outlets, parenting outlets 
• Ability to provide client counsel on tough media situations
• Experience in media training for marketing/brand teams and celebrity spokespeople
• Experience in management of junior team members and leading a small media/pitch team during activation moments, ability to pivot and flex to ensure reaching KPIs
• Ability to provide feedback to teams with a “yes, and” mentality, providing clarity and builds on how to make ideas more media worthy

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY $101,000 - 135,000

Our Flexible Work Policy: 

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. 

For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together. 

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.