Title: Media Planning Associate Director
Location: Taipei
Reports to: Deputy General Manager
Position Type: Permanent
About Media Futures Group:
Media Futures Group (MFG) is a bespoke team within GroupM made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.
About EssenceMediacom:
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth.
About the role / Some of the things we’d like you to do:
- Develop media plan and innovations for the client, in line with their business and marketing goals.
- Able to lead strategic conversations on media and communication planning, have a strong understanding of cross channel media strategy. Provide media planning recommendations on your set of brands, driving best practice to ensure an integrated communication for the certain category.
- Act as a senior level contact on all campaign related operations & executions across relevant platforms internally and externally.
- Excellent project management ability, able to lead and coordinate an international team force to deliver campaign with high quality and on time.
- Execute, track, and optimize campaign performance of planned media campaigns. Across digital, social, and offline media.
- Design each campaign’s measurement plan, media learning agenda, and in/post campaign review report.
- Be responsible for the planning team coaching, career development, and role progression.
About yourself / Requirements:
- Minimum 7-9 Years of experience handling media planning, both digital and traditional media.
- Self-motivated, analytical, and digital savvy.
- Enthusiastic at embracing data, media solution, and AI technology.
- Able to work independently, multitasking, and collaboratively.
- Strong ownership, ability of driving project progression, and sense of urgency for deadlines.
- Fluent English in business occasions.
- Understanding of the Taiwan market media ecosystem & business landscape.
- Experience in handling international brands in top agencies is preferred.
What you can expect from us:
- You get to work on super fun, global, iconic brands!
- Entrepreneurial culture
- Fun on the job, with an extremely motivated team
- You will operate in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology.
- You will join a world class team committed to establishing a new high water mark in the media industry.
- We are committed to the growth of our people as a means to unleash the potential of Google’s business. We are invested in whole-person wellbeing, values and behaviors that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. This is a team empowered by limitless possibilities.
- We challenge conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
- You are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.
- This is a place for you to grow your career and expand your horizons. We are committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
