Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
As a Senior Media Planner at Fingerpaint, you will play a crucial role in shaping and executing media strategies that align with our clients' goals and objectives. Your primary responsibilities will include developing comprehensive media plans, managing cross-channel campaigns, and leveraging insights to optimize performance. You will be the main point of contact for internal teams and external partners, ensuring seamless communication and execution of media initiatives. Your expertise in both traditional and digital media will drive innovative solutions that engage target audiences effectively. Additionally, you will mentor and guide junior team members, fostering a collaborative environment that encourages growth and creativity.
This unique opportunity at a full-service agency allows strategic thinkers to work inside the creative process to help shape the optimal campaign. This role requires a deep understanding of the pharmaceutical and health & wellness sectors, and the ability to navigate a fast-paced, dynamic environment to deliver exceptional results for our clients.
Duties and Responsibilities:
Demonstrates knowledge of client strategy and goals and is responsible for mapping media objectives to tactical executions through planning, creative strategy, campaign management, and ongoing optimizations.
Oversees and manages the planning process inclusive of developing cross-channel request for proposals (RFPs), evaluating proposals for completion, accuracy, and relevance, and conducting partner rate and added-value negotiations to maximize efficiencies. Presents media plan recommendations to client teams.
Oversees trafficking, site tagging, pixeling, and performs quality assurance for all ad placements in-market
Acts as day-to-day point-of-contact both internally and externally, serving as the main POC for media projects relating to plan oversight, campaign management, creative development, and ad hoc requests.
Well-versed in the vendor landscape, contributes to agency point-of-views (POVs), builds and maintains strong relationship with vendor partners, and keeps abreast of the latest offerings in the pharmaceutical marketing and digital media space to advance clients, internal teams, and direct reports.
Expert understanding of media buying and planning, including a strong knowledge of the vendor landscape for both traditional and digital and across tactics (e.g., programmatic, endemic, EHR, point-of-care) to help develop consideration set for planning and new opportunities for clients.
Understands media principles, channel strategies, targeting nuances, and partners in the pharmaceutical space, and continues to learn and apply strategies
Highly proficient in Microsoft Office, including Excel, PowerPoint, and specific industry tools and technology (e.g., CM360, Mediaocean).
Advanced competency in media math, negotiations, publisher terms and conditions, and performance reports.
