Maneuver Marketing is dedicated to building, operating and scaling brands.In 5 years, we grew our own health and wellness brand from $0 to USD$150M+ in annual revenue, serving more than 2,000,000 customers worldwide. Our brand’s success is driven by our commitment to providing high-quality health products.
This result has brought us recognition by The Financial Times, ranking us 12th among Asia Pacific’s High-Growth Companies in 2023 and ranking us 25th in 2024. In both 2023 and 2024, The Straits Times and Statista consistently recognized us as one of the top 10 fastest-growing companies in Singapore. As we continue towards our vision of building a billion-dollar portfolio of brands and products, we're looking for talented individuals to join the family.
Key Focus Areas for this Role
- Support media buying activities by managing and coordinating executions, identifying opportunities for improvement, and performing essential campaign duties.
- Focus on enhancing campaign performance, diagnosing issues, and providing insights through detailed reporting and proactive problem-solving.
Responsibilities
Perform Media Buying Responsibilities
- Manage virtual assistants (VAs): Brief, coordinate and check executions
- Manage ad campaigns: Monitor, trim, scale, add ads or rotate past performers
- Takes initiative to spot opportunities and take action (includes ad pairing, improving workflows, or surfacing opportunities)
- Perform weekend/holiday duties (campaign checks)
Problem Diagnosis & Opportunity Identification
- Media Buying: Identify gaps in account structure, test process, grad or win rates, targeting, placements, bid strategies, and ad set-up
- Marketing: Identify gaps in message-market fit, untapped niches within the market, creative formats, placement-specific performance, etc.
- Funnel: Identify gaps in post-click experience, including the landing page, mobile vs desktop, cross-sells/upsells, etc.
Measurement and Reporting
- Familiarity with Google Sheets (including formulas like vlookups and features like pivot tables) is compulsory.
- Sets up reports to track marketing performance and reflect the progress we're making.
Project Ownership
- Demonstrate understanding of the strategic project outcome and constraints
- Seeks ways to contribute meaningfully to the project outcome
- Researches the market, product, and competition proactively to contribute valuable inputs
- Executes with agency and urgency
- Takes items off the Senior Media Buyer's or other team member's plates to help them focus on their highest value area
Requirements
You are a great fit if you are/have
- At least 1 to 2 years of relevant experience working with DTC brands as a media buyer.
- Strong work ethics - we built our brand to 9 figures in revenue profitably with ~30 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture. We aim to build the brand to 10 figures by the end of the decade, and this requires a strong sense of commitment to build something together with like-minded people.
- Analytical mindset - you should be comfortable working with data, analyzing key metrics, and understanding the fundamental marketing levers that drive performance.
- Strong media buying skills - experienced in managing ad budgets, experimenting with campaign structures, and understanding the basics of manual bid strategies.
- Project management – ability to identify goals, contribute to planning, and execute tasks effectively, adapting to real-time data and feedback to refine strategies and deliver quality results
- Project coordination skills – ability to collaborate with other departments to ensure projects stay on track and within timelines.
- Other important soft skills - resourcefulness, organization, independent, problem-solver
Work Arrangement
- This is a full-time position with a remote work arrangement
- We work Monday to Friday, 10am to 7pm SGT (GMT+8) and you will be required to coordinate with the team for at least 3 overlap hours a day in the SGT timezone
- Preferably time zones are between GMT and GMT+13.
Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance
- Professional development opportunities and continuous learning support.
- Collaborative and inclusive work environment.
