Company Description:
DWA is now part of Merkle. Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading non-profit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.
Job Description:
We are looking for a highly qualified Media Analytics Professional with experience optimizing multiple digital marketing channels, as well as leading projects to greatness. The Media Analytics Manager is focused on supporting our digital media business (PPC, video, display, paid social, content syndication). The position will be providing analytic direction on strategic accounts, with a focus on client engagement and guiding associates to improve our clients’ digital marketing programs. The Media Analytics Manager will serve as a primary point of contact between many of our clients and stakeholders, managing and enhancing our clients' digital measurement. They will also be part of a growing, multifaceted integrated media team that develop best of breed B2B campaigns for top companies in the tech industry both locally, regionally and globally.
Responsibilities
- Govern the process and be hands on in the creation of data visualisation dashboards across the agency client portfolio – DOMO and Datorama and Google Data Studio – experience across all preferred but not required
- Architect solutions and provide data-informed optimization recommendations back to client service teams that drive results on client campaigns and objectives
- Provide thought leadership and guidance in the development of client-facing presentations and results read-outs
- Translate data into human insights and stories that drive change in digital marketing strategy and tactics
- Oversee the coding of data extraction, transformation and models by associates in SQL and Python (R a plus but not required)
- Quickly understand multiple data sources and develop methodology for joining data that will add value
- Oversee development of custom performance reporting and analyses across multiple channels/clients
- Partner closely with leading partners such as Google, Facebook, LinkedIn and Twitter to take advantage of new measurement features and learning opportunities
- Work with various internal stakeholders to ensure projects are completed in a timely manner
Client Specific Responsibilities:
- 50% of role will be dedicated to core agency client
- Initiate and champion DOMO Dashboards built regionally in APAC for use by Merkle | DWA and Key Agency Client. Will work closely with Global and regional leads on this.
- Train regional analytics resources and act as an advisor for ongoing regional development needs and troubleshooting activities
- Share learnings and assist in development of analytics and ops processes based on regional expertise. Work with global lead to contribute and champion of these processes.
- Will partner with regional analytics leads to develop trainings & usage recommendations for non-analytics team members (i.e. training for the social teams on how to read and use the social dashboard with their clients)
Qualifications and skills:
- 3 - 4 years of experience
- Demonstrated proficiency in multiple digital media channels
- Understanding of relational databases and audience-based platforms
- Experience managing a team of associates or other quantitative thinkers
- Experience in paid search platforms desirable
- Experience designing and measuring media and audience-based tests
- Foundational experience with mobile and video advertising in paid social and display.
- Exposure to Facebook and Google digital media platforms desirable.
- Experience in optimizing entire media plan is desirable
- Experience in B2B preferred
- Excellent written and oral presentation skills
- Ability to work on own, self-motivated and curious
- Experience in Adobe analytics working and integrations.
- Strong problem solving and consulting skills
- Bachelor's Degree in statistics, economics or related quantitative field preferred
Additional Information:
Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.
