About the position:

Netskope is seeking a skilled and experienced Marketo Administrator to join our Go-To-Market (GTM) Systems Team. The ideal candidate will be responsible for managing and optimizing our Marketo instance, ensuring the effective execution of marketing campaigns, and supporting our overall marketing strategy.

Responsibilities:

• Oversee the daily operations of our Marketo instance, including user management, integration with other platforms, and system maintenance.
• Collaborate with the marketing team to design, implement, and monitor marketing campaigns, ensuring they are well executed and achieve desired outcomes.
• Partner with Marketing to centralize data processing and ensure an industry-standard Marketo sync, lead processing, and MQL Funnel Design.
• Develop and maintain our lead lifecycle automation between Salesforce and Marketo.
• Assist in the management of lead scoring, nurturing, and routing processes to ensure high-quality leads are passed to Sales.
• Build and maintain programs, landing pages, and email templates
• Partner with the Marketing Analytics team to develop and maintain reports and dashboards to track campaign performance, while providing insights and recommendations for improvement.
• Ensure all marketing activities comply with industry regulations and best practices, including data privacy laws.
• Provide training and support to marketing team members on Marketo functionalities and best practices.

Requirements:

• 3+ years of experience as a Marketo Administrator
• Marketo Certified Expert (preferred)
• Strong understanding of marketing automation and email marketing best practices.
• Proficiency in Marketo and its integration with other marketing and sales platforms.
• Experience with Salesforce
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.

Education:

• Bachelor’s degree (BSc) preferred.