Marketing Specialist

We are seeking an experienced Marketing Specialist with 6+ years of experience to join our dynamic team. This role focuses heavily on analytics and performance-driven marketing strategies rather than creative design. The ideal candidate will leverage their expertise with Google Ads and Meta platforms to optimize campaign performance and maximize ROI.

Key Responsibilities:

• Develop, manage, and optimize paid advertising campaigns across Google Ads and Meta platforms (Facebook, Instagram).
• Analyze campaign performance data to make informed decisions and drive strategy adjustments.
• Provide detailed reporting on key performance indicators and insights to inform ongoing marketing strategies.
• Collaborate closely with internal teams to ensure alignment of campaign objectives and business goals.

Requirements

• 6+ years of strong, demonstrable experience in digital marketing analytics.
• Proven track record managing and optimizing campaigns in Google Ads and Meta Ads Manager.
• Exceptional analytical skills, proficient with Excel/Google Sheets and other data analysis tools.