Job Summary:
The Digital Marketing Specialist will be responsible for supporting the marketing team in developing,
coordinating, and executing marketing campaigns. This position will work closely with the internal
design and development team to create exciting new concepts and ideas, along with supporting various
other projects with other departments.
Supervisory Responsibilities:
None
Duties/Responsibilities:
- Coordinate the SalesLabX internal marketing strategy by generating ideas for campaigns, special
- promotions, and nurturing programs to drive sales revenue.
- Write conversion optimized copy for landing pages, emails, and other assets in support of the
- above initiatives.
- Collaborate with our internal design and development teams to have assets created for each
- project/campaign.
- Collaborate with Sales to define and effectively target and nurture Marketing Qualified Leads for SLX.
- Build out an internal Marketing team/department including processes.
- Other duties as assigned.
Education and Experience:
- Bachelor’s degree in marketing, business, or related field required.
- A minimum of 3 years of experience in marketing or a related field.
- B2B (tech industry preferred)
- Experience in email marketing
- Experience with systems such as FB Ad manager and Google analytics.
- Experience with social media channels such as TikTok and Twitter.
- Proficient in Microsoft Office and Google Suite.
Required Skills/Abilities:
- Excellent written and verbal communication skills.
- Excellent collaboration skills.
- Ability to set priorities and complete documentation within deadlines.
- Strong strategic thinking and problem-solving skills, with the ability to analyze complex issues and provide practical recommendations.
- Highly creative in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Excellent project management skills, with a track record of successfully leading and implementing initiatives.
- Outstanding interpersonal and communication skills, with the ability to build relationships and influence stakeholders at all levers.
- Exceptional organizational skills and attention to detail, with the ability to prioritize and manage multiple tasks simultaneously.
This job description is intended to provide a summary of the required responsibilities of the employee for
this position. It is not intended to include a comprehensive listing of all the activities and responsibilities
of the position. SalesLabX may change this job description at any time with or without notice. This job
description does not constitute a contract of any kind.
