Marketing Specialist

The organization

Why Join Us? It's More Than a Job in Retail, It's Your Story.

At Public Group, we believe in the power of our people in a sustainable way. That's why we're not just focused on what you do, but who you become. We're committed to fueling your growth, because when you win, we all win. Imagine a place where you feel supported, valued, and empowered to make a real difference.  A place where you can build a career you love, to leave your mark in our story!

Public Group strategically invests to create an ecosystem of innovative scaleups around its core Omnichannel Retail business, with the objective to provide exciting customer experiences powered by operational excellence. We bring together technology, talent & entrepreneurship to create value in the Greek market & society.

Our Omnichannel retail, in Greece and Cyprus, is the love brand Public, a Leading Omnichannel Home Living, Tech & Entertainment Retailer with long lasting heritage. Innovation is part of our DNA. Through our ecosystem of startups and organizations, - iRepair, Klarna, Douleutaras.gr, SVUUM, Bookvoice, BOX NOW, Instacar, our tech PublicNEXT, Endeavour, Big PI, Metavallon, & Venture Friends - we offer pioneer services to our consumers. We operate 60 stores, 3 eShops and an ecosystem of digital properties such as: public ticketing, public business and bookfriends.gr.

We are looking for a talented Marketing Specialist to join our team!

Responsibilities:

• Plans and ensures the successful execution of promotional activities for the categories of responsibility in all communication channels (ATL, BTL, Digital, In Store)
  
• Aims to Increase brand awareness & market share of categories by properly executing the Marketing strategy and brand's tactical communications, taking into consideration business objectives
  
• Participates in the planning and implementation of 360 campaigns (communication platforms, media buying, promotional plans & big scale events)
  
• Monitors competition and uses consumer insights of global and local market trends to propose new ideas for the development of liability categories and support respective decision making
  
• Works directly with global suppliers for the implementation of the common communication plan, with the aim to absorb the agreed financial budget
  
• Builds strong relationships with suppliers and other external partners, and ensures exclusive contests/promotion
  
• Communicates daily with external partners (advertising companies, media shops) to ensure the proper coordination and implementation of promotional activities
  
• Works directly with other departments and teams within the organization (Commercial, Trade Marketing, Digital Marketing, PR) to achieve optimal results through synergies
  
• Comes up and proposes innovative ideas
  
• Contributes to the preparation of the annual marketing plan

Requirements:

• Bachelor's degree
  
• Prior professional experience in the Retail industry will be considered an advantage
  
• Good knowledge of Home category will be considered as a plus
  
• Excellent use of Excel & PowerPoint
  
• Fluency in English, both in written and oral
  
• Fulfilled military service (for men)
  
• Good communication & interpersonal skills
  
• Planning & coordination skills
  
• Numeracy skills & commercial awareness
  

Desired Qualifications:

• Master's degree
  
• Ability to translate insights into actions
  
• Flexibility & adaptability
  
• Team spirit and cross functional collaboration skills

What we offer:

• Competitive compensation & benefits package
• Bonus scheme
• Life & Health insurance
• Behavioral health programs
• Dynamic work environment
• Exciting opportunity to grow with the role
• Great experience in a well-known and respected growing business
• LinkedIn Learning account for continuous learning

Are you ready to be the next #OrangeGen maker?

Orange Gen, is our team of 2.200 people who are committed to cultivating an innovative retailtainment environment, supporting continuous development, and embracing flexibility—all while placing customer centricity at the forefront. We believe in fostering a culture that values your contributions, boosts your ambitions, and supports personal and professional growth. “Joy at Public” is our main motto which lies in creating a workplace where every individual is empowered to excel and evolve, always keeping the customer at the heart of our endeavors. We like to share our moments under the #OrangeTeam celebrating all team’s achievements and Orange Marks Stories!

All applications will be treated with the strictest confidentiality.