Marketing Specialist, Paid Ads & CRM

Tecovas is the first direct-to-consumer western brand, founded with the simple goal of making the world’s best western boots, apparel, and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and Western enthusiasts alike. 

Tecovas is looking for a Marketing Specialist, Paid Advertising & CRM to join our HQ team. In this position, you will play a crucial role in both acquisition and retention efforts, managing our paid digital and CRM campaigns. Reporting directly to the Senior Manager of Performance Marketing, you will have the opportunity to make a significant impact on our brand's growth and success.

This position is a hybrid role with the candidate strongly encouraged to work from our HQ office in Austin, TX with the ability to work remotely on other days. 

What you’ll do:

• Plan, execute, and optimize paid advertising campaigns across various digital channels, including Google, Meta, TikTok, and other relevant platforms.
• Monitor campaign performance, analyze data, and generate actionable insights to improve campaign effectiveness and ROAS.
• Conduct keyword research and A/B testing to optimize performance and drive conversions.
• Write creative briefs and collaborate with our creative team to develop engaging assets and landing pages across paid digital and CRM campaigns.
• Manage our email and SMS campaigns, including customer segmentation and email and SMS automation workflows.
• Develop targeted email and SMS marketing campaigns to nurture leads, drive customer engagement, and enhance retention.
• Stay informed about industry trends, competitor activities, and best practices in paid digital advertising and CRM to identify opportunities for optimization and innovation.
• Prepare regular reports and presentations to communicate campaign performance, key insights, and recommendations to stakeholders.

Experience we’re looking for:

• Bachelor’s degree in Marketing, Business Administration, or related field
• 2+ years of experience in digital marketing, with a focus on paid advertising and email/SMS.
• Hands-on experience with CRM platforms and email/SMS marketing tools (Klaviyo preferred). 
• Proficiency in managing paid advertising campaigns across digital platforms like Google and Meta Ads.

What you bring to the table:

• You have strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• You have excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, cross-functional team environment.
• You are detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
• You have a passion for the Tecovas brand and a genuine interest in Western culture and lifestyle.

Full Time Benefits & Perks: 

• We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
• Paid Parental Leave
• Flexible PTO policy
• Corporate wellness program
• Competitive salary
• Eligibility to participate in Corporate Bonus Program
• Generous employee discounts!

About Us:

Tecovas was born out of a love for cowboy boots, their time-honored craftsmanship, rich materials that last, and traditional styling that always looks good. Each pair of Tecovas boots is crafted by hand in over 200 steps. It’s not the easiest or cheapest method, but we’re committed to classic construction techniques that stand the test of time. With 32 retail stores (and counting) across the country, we’re bringing western goods into new frontiers and aim to be the most welcoming brand in western. We’re certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!

Important note: We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we’re headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you’re on the fence, just give it a try! 

Hiring process and disclaimer: Should you receive an offer from us after going through the interview process, a background check will be conducted prior to onboarding. The results of a background check are evaluated as part of the hiring process, but this does not mean that you will not be considered for the job based upon the results. We are an equal opportunity employer and we encourage everyone to apply!