Position overview:

The Marketing Specialist is providing operational excellence foundation to marketing team at Intuitive. This will include structuring the pre-planning, executing and post-event closures with close attention to details. Additionally, it requires a strong understanding and compliance to corporate branding to interpret it for Intuitive and third party collaborations. This role requires a blend of strategic planning, executional excellence, and technical expertise to optimize marketing efforts and enhance customer experience.

Key aspects of the role are –

• Wide experience in managing customer facing and corporate events with a blend of structured pre-planning, event execution and post-event analysis.
• Capable of managing mobile product demo truck which requires careful planning, logistics management, and customer engagement strategies to ensure a seamless and impactful experience.
• Proven ability in Project management, budget tracking, resource allocation and stakeholder communication.
• Able to understand business requirements and strategizing the utilization of marketing automation tools must bridge the gap between marketing goals and technology.
• Must have strong communication and interpersonal skills to collaborate effectively across teams, engage with stakeholders, and drive marketing success.
• Deep working knowledge of UCMPMD for India Healthcare to support compliant go to market

This is a critical position for the organization. He/she must understand the dynamics of this function and space. Must have experience of working in an international matrix / multicultural environment. He/ She must come with a proven track record of achievements and must have played a pivotal role in creating success. Strategic mindset with hands on approach. Good team player and interpersonal skills. Achievement orientation, Relationship driven, Quality mindset, passionate, energetic, creative thinker, high on Integrity & strong value systems are mandatory traits which the incumbent should exhibit.

Roles and Responsibilities:

The primary function of this position is to be able to execute on the following global marketing standards:

Events (Intuitive organized and third party)-

• Plan, coordinate, and execute trade shows, exhibitions, and customer engagement events which includes events organized by Intuitive and third-party conferences where we plan to participate.
• Develop event marketing strategies, including pre-event promotions, onsite branding, and post-event follow-ups.
• Collaborate with internal teams and external vendors to ensure successful event execution.
• Track event performance, analyze ROI and share the dashboard for every event with larger group to align on the next steps.
• Work with marketing team on yearly plans for compiling the list of Intuitive events and third-party events with budget for every event.  
• Responsible for set up of preparation meetings with event owner and internal/external stakeholders/agencies and proactively reach out to event owner in a continuous way and escalate issues if needed.
• Closely work with the compliance and finance team to follow contract and payment processes.
• Manage and optimize marketing automation platforms (e.g., Marketo, Salesforce, or similar) for email campaigns, lead nurturing, and analytics for the events.

Marketing promotional material approval and logistics for distribution –

• Preparing a yearly/quarterly plan for the new marketing assets required by sales team for Product, patient education, etc., in collaboration with marketing team. This will help to allocate the time and resources as per the need.
• Following the compliance, regulatory and legal processes for initiating and getting the marketing content approved as per the timelines.
• Capabilities and experience of managing logistics for all the assets on demand from the sales team.

​​​​​​​Product demo mobile trucks Management:

• Oversee the scheduling, logistics, and maintenance of mobile demo trucks used for customer engagement.
• Coordinate with sales teams to align demo routes and visits with key business priorities.
• Track mobile demo performance and customer feedback for continuous improvement.
• Collaborative working with the agency partners for smooth running and execution of mobile truck events.
• Safeguard the branding and cleanliness of product and mobile truck as per the standards. 
• Preparing and publishing the quarterly plan for effective utilization and quarterly dashboard of all the events executed, number of demos conducted for each event, etc. 

​​​​​​​Inspirational Leadership: Establishes a vision for the future that team members align with and are motivated to act towards.  This person helps team members navigate ambiguity and will engage in prioritization with team members. He / She provides others with direct and complete individual guidance.  This leader is aware of his/her own strengths and weaknesses and is open about own development areas.  He / She is aware of team members' career goals and promotes regular dialogue

• Be a champion of the Intuitive culture and brant; learning and embodying the company’s individual expectations for success focused on team and individual development.
• Lead cross-functional teams to deliver high value marketing projects and programs.
• Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, sales collateral, etc.)

Skill/Job Requirements:

• 5-8 years of marketing operations experience. Ideal candidate will have Project management, marketing tools and cross function working experience.
• Bachelor’s degree in Event Management, Hospitality, Marketing, or related field.
• Experience working with colleagues in graphic design, sales, marketing, and communications.
• Excellent organizational, communication, negotiation, and multitasking skills.
• Conceives of and assembles creative and innovative event themes and attractions to enhance event experiences and goals.
• A keen ability to manage projects, keeping to budget, organizing, prioritizing and coping with multiple tasks
• Strong knowledge of the MS Office product suite
• Ability to travel 50%.

Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.