Marketing Specialist

IKH is a leading Software & Robotics Solutions company operating internationally. Within just a couple of years, our team has grown by more than 80%, we have moved into a new spacious and modern office, and we kicked off 2024 with several new and exciting projects in digital transformation, custom software, and robotics.

As a Marketing Specialist, you will play a critical role in the development of the company’s marketing and communication efforts to establish the Group’s position as a leader in new-era technologies, while also highlighting the unique working environment that IKH Group and its companies offer.

Collaborating closely with fascinating cross-functional teams and individuals from product development, sales, and HR, as well as with external partners like creative agencies and media, the role aims to drive brand awareness, generate leads, and contribute to the company’s growth in both sales and brand value.

This position encompasses the following key communication and project management areas and reports directly to the Chief Commercial Officer. Acting as the main liaison for all the Group’s companies, your responsibilities will include:

• Managing data-driven marketing campaigns that promote IKH Group, its companies, services, and products, as well as the Group’s culture.
• Supporting the Sales Department by acting as the liaison point for the Group’s companies on any co-marketing and communication actions that are part of sales efforts, and managing all necessary actions.
• Managing the Group’s internal communication needs.

Responsibilities:

• Digital Marketing Campaigns: Plan and execute digital marketing campaigns across channels such as social media, Google Ads, LinkedIn, and email. Track and optimize performance to generate leads and drive conversions.
• Content Development: Create compelling content for blogs, whitepapers, case studies, product descriptions, landing pages, and marketing collateral that highlights the technical features and benefits of the company’s solutions.
• SEO & Website Management: Develop and execute SEO strategies to enhance the company’s online visibility. Regularly update website content, ensuring it’s optimized for search engines and user experience.
• Product Marketing: Work closely with the product development team to understand new features and functionalities of the company’s software or tech products. Create go-to-market strategies, product launches, and detailed messaging tailored to target customers.
• Market Research & Analysis: Conduct research to stay informed on industry trends, competitor strategies, and emerging technologies. Use insights to adjust marketing tactics and differentiate the company’s offerings.
• Event Marketing: Assist in planning and promoting webinars, virtual events, and tech conferences where the company’s products and services can be showcased.
• Reporting & Analysis: Track and report on key metrics such as campaign performance, conversion rates, website traffic, and ROI. Use data insights to continuously improve marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in a marketing role, preferably in a tech or software company.
• Strong proficiency in digital marketing platforms (Google Ads, SEO, social media).
• Experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce).
• Excellent content creation and copywriting skills, with a focus on technical products.
• Strong analytical skills with experience using tools like Google Analytics and Excel.
• Proficient in digital marketing tools such as Google Analytics, Google Ads, and CRM software (HubSpot, Salesforce, etc.).
• Strong understanding of SEO, SEM, and content marketing strategies.
• Experience with B2B marketing and lead generation strategies.
• Excellent written and verbal communication skills, with the ability to translate technical details into marketing messages.

Preferred Skills:

• Experience in B2B marketing in the tech sector.
• Basic knowledge of HTML/CSS for website management.
• Experience in SaaS (Software as a Service) marketing or tech product marketing.
• Familiarity with web development tools such as HTML/CSS is a plus.

Personal Attributes:

• Passionate about technology and innovation.
• Creative thinker with a data-driven mindset.
• Strong communication and project management skills.
• Ability to work collaboratively in a fast-paced environment.
• Analytical mindset with a focus on data-driven marketing.
• Proactive, self-motivated, and results-oriented

Benefits

• Be part of a forward-thinking company at the cutting edge of technology.
• Opportunities for career development and growth.
• Work in a collaborative and dynamic environment with a passionate team.

If you're passionate about technology, marketing, and driving results through innovative strategies, this is a great opportunity to contribute to our company’s success in the tech space!