The Marketing Specialist is required to assist with the execution and tracking all of the marketing activities and campaigns across both physical and digital platforms and channels (marketing automation platforms, marketing email distribution, social media, websites UX/UI design optimization).
These activities require the brief, design, production and edition of draft content and final arts for both traditional and digital media channels for all B2B and B2B2C requirements according to brand guidelines: adverts and banners, brochures, articles, blog posts, websites maintenance, emails, presentations, campaigns, video edition and more. Also management and facilitation of all marketing collateral materials and PPTs for Sales teams.
You will report to the Head of Marketing in the market.
You will also assist with physical events and sponsorships for both external and internal audiences.
General Marketing
Help conceptualize and implement marketing campaigns from brief to lead generation - physical and digital
Brand guidelines advocator
Complete advanced design tasks
Create templates for development teams according brand guidelines and UX/UI experience
Help with managing publications and monitoring social media accounts
Create/validate content for internal / external communications
Conduct basic market and competitor research
Administration
Administration (Marketing briefs, updating records, taking stock)
Source quotes for branded materials
Assist the Marketing team with administrative tasks
Organization and collateral for events coordination
Product sheet creation and related research
Digital responsibilities:
Creation and distribution of email campaigns (Eloqua)
Database (for marketing) administration of SharePoints (including liaison with data administrators, sales, and other team members to ensure accuracy)
Website content creation
Help with social media campaigns and team managing digital SEM campaigns
+3years of experience working in Marketing departments
Experience elaborating content in Native Spanish and English
Experience leading collaborating with Marketing campaigns
Spanish/English fluent
Experience in Design tools (i.e. Adobe, Photoshop, Video, and Web UX/UI)
Experience in PowerPoint presentations edition
Experience in CMS tools (i.e. WordPress)
Knowledge of CRM tools (i.e. Salesforce)
Experience in marketing automation platforms (ORACLE, Eloqua)
Our benefits:
Hybrid scheme of work #LI-Hybrid
Lunch Tickets
23 days of paid leave
3 days for volunteering activities
Experian is committed to diversity and all external recruitment will support the achievement of our Employment Equity goals. Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act.
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