Marketing Specialist- BAL.ON

We have a unique opportunity for you to start working with the BAL.ON brand, which is the latest startup from ContiTech.  BAL.ON utilizes smart insoles that measure pressure balance and key metrics during a golf swing along with an app offering video feedback and AI coaching.  We are revolutionizing the way golfers improve their swing and improve their game.

You will be responsible for the development and implementation of the marketing strategy for BAL.ON. You are working strategically on our objectives and implementing the right tactics to reach them.  Also responsible for the daily management of BAL.ON brand and all of its communication channels. 

Basic Requirements

• Responsible  for all advertising, digital, PR, web, social and internal creative and communication efforts.
• You will be responsible for executing campaigns according to strategy and reporting the results including learnings for future and constant improvement
• Managing and attending trade shows
• Support the sales strategies, initiatives and projects in a marketing capacity  
• Identifying the best digital channels and targeting techniques to reach a target audience
•  Assisting with budget allocation and management
• Keyword research, selection, testing, and optimization
• Ad copy creation, testing, and optimization
• Analyzing, optimizing, and managing existing channels as well as developing/testing new channels for future growth
• Reporting and analysis of campaign performance for internal and client use

Basic Qualifications 

• Bachelor's degree in economics, business administration or similar with a focus on marketing
• 3+ years of professional experience in marketing required with typical digital marketing processes including but not limited to content marketing, social media marketing, editorial planning, and SEO/SEA
• B2B and B2C Marketing experience.
• Project management tools knowledge e.g. MS project, Scrum, Salesforce  
• Market knowledge of customer and competitor trends and actions. 
• Experience in sporting goods or wearable markets
• Requires availability for traveling 25% of working time

No visa Sponsorship and Relocation provided

All your information will be kept confidential according to EEO guidelines.

EEO-Statement:

EEO / AA / Disabled / Protected Veteran Employer. Continental offers equal employment opportunities to all qualified individuals, without regard to unlawful consideration to race, color, sex, sexual orientation, gender identity, age, religion, national origin, disability, veteran status, or any other status protected by applicable law. In addition, as a federal contractor, Continental complies with government regulations, including affirmative action responsibilities, where they apply. To be considered, you must apply for a specific position for which Continental has a current posted job opening. Qualifying applications will be considered only for the specific opening(s) to which you apply. If you would like to be considered for additional or future job openings, we encourage you to reapply for other opportunities as they become available. Further, Continental provides reasonable accommodations to qualified individuals with a disability. If you need assistance in the application process, please reply to [email protected] or contact US Recruiting at 248.393.5566. This telephone line and email address are reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not call about the status of your job application, if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as following up on an application or non-disability related technical issues, will not receive a call back.

Ready to drive with Continental? Take the first step and fill in the online application.