We are looking for a dedicated Marketing SEO specialist to enhance our online presence and drive traffic to our website. In this role, you will be responsible for developing and implementing effective search engine optimization strategies tailored to our company’s goals. You will work closely with cross-functional teams to ensure our content is optimized for search engines, improving our rankings and visibility in an increasingly competitive landscape.
Key Responsibilities:
- SEO Strategy Development: Create and implement a comprehensive SEO strategy to boost organic traffic, improve search engine rankings, and increase visibility.
- Keyword Research: Conduct thorough keyword research to identify target phrases; develop content strategies around these keywords.
- On-Page Optimization: Optimize web pages, blogs, and landing pages for SEO through effective use of meta tags, headings, internal linking, and content formatting.
- Technical SEO: Perform technical audits of the website to identify and resolve issues that may impact search engine crawling and indexing.
- Content Development: Collaborate with content creators to develop relevant, valuable content that meets SEO and user intent.
- Analytics and Reporting: Use tools such as Google Analytics, SEMrush, and Ahrefs to monitor SEO performance, track traffic, and generate reports for performance evaluation.
- Staying Up-To-Date: Keep abreast of SEO trends, algorithm updates, and best practices to continually refine and improve our strategies.
- Collaboration: Work with marketing, product, and development teams to ensure a unified approach to SEO across all online activities.
Requirements
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- Proven experience in SEO, ideally in a marketing role.
- Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, or equivalent.
- Familiarity with website CMS (e.g., WordPress, Drupal).
- Understanding of HTML, CSS, and basic web development concepts.
- Excellent analytical skills and the ability to draw actionable insights from data.
- Strong written and verbal communication skills.
- Ability to work independently and on a collaborative team.
- A proactive approach to problem-solving and the ability to adapt in a dynamic environment.
Benefits
Awesome Benefits for Our Team!
- Christmas Bonus: 30 days, to be paid in December.
- Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
- Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
- Dental Insurance: Always smile with confidence!
- Life Insurance: (Death and MXN Disability)
- Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.
- Cell Phone Reimbursement & Transportation Subsidy.
- Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work. Multicultural Exposure: Work with operations within Mexico and United Satates.
- MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
- Exclusive Discounts: Benefits with different companies for being part of MezTal.
- Academic Agreements: Access to national universities and language schools.
