Spotify is a leading global music streaming platform that provides over half a billion users with access to an extensive library of songs, podcasts, and audio content. We are looking for a new team member to join our advertising band in London focused on multi-market support across EMEA and Canada. As a Marketing Research and Intelligence (MRI) Lead, you will play a crucial role in developing our advertising business through the development of actionable insights, thought leadership, and measurement studies for leading brands and agencies.
What You’ll Do
- Lead, develop and execute the research and measurement strategy for the EMEA market, taking into consideration regional needs across Northern, Southern, Western, and Central Europe, as well as Canada
- Drive top advertiser partnerships using insights and measurement, including bespoke testing strategies and measurement consultation
- Play a key role in developing our go-to-market sales narrative in collaboration with sales partners and cross-functional teams
- Partner with our most strategic advertisers and agency partners building research and measurement programs that impact revenue
- Work across all areas of survey research - survey design, project management, data integrity and fieldwork supervision, data analysis, storytelling, report creation and presentation and troubleshooting
- Provide critical media industry expertise - staying ahead of industry trends, research & measurement methodologies, and 3rd party partnerships, informing Spotify's measurement strategy accordingly
- Educate internal and external stakeholders on media performance trends and best practices to inform business decisions across our business
- Provide informal leadership and mentorship to the broader team, sharing your POV and expertise as it relates to day-to-day projects
- Contribute to Spotify’s point of view regarding new/current measurement solutions, and educate our Sales and Marketing teams accordingly
- You will help maintain global databases of advertising efficiency and build benchmarks across key metrics (ad formats, ad platforms, client verticals, user demographics, etc.)
- Lead multiple client and agency research external client engagements - presenting thought leadership and measurement insights
- Extract insights from large and diversified data/results, provide hypotheses, and use insights to answer sales, marketing, and business development questions
- Use 1st party data and custom research to go beyond syndicated research, to help broaden the understanding of our listeners
- Collaborate with leadership stakeholders on Sales and/or Marketing initiatives
- Have a strong POV on validity of data sources and ensure that all insights are consistent and methodologically sound
- We’re an ever-evolving team working on a fast growing product - expect new challenges all the time!
Who You Are
- 8+ years of experience in digital advertising research at a research vendor, media owner, advertiser or agency partner. You understand and have extensive experience in the role of research and measurement to drive incremental advertising revenue
- Strong understanding of the media and advertising landscapes and experience working with an Ad Sales business
- Proven experience partnering with advertisers and driving measurement strategy in a given expertise area
- Excellent presentation skills and ability to lead and significantly contribute to external meetings with clients
- High level of experience in running multiple-forms of advertising measurement with 1st and 3rd party research solutions
- Strong background in quantitative advertising research, with solid skills in designing and analyzing complex research studies
- Extensive expertise in these three measurement areas: Reach: viewability, on-target percentage, etc. Resonance: brand awareness, consideration, intent, etc. Reaction: attribution, sales lift, online-to-online, foot traffic, econometric modeling, etc.
- Extensive experience in data analysis and storytelling, going beyond the “what” to tell the “why” within research results
- Previous usage of SQL or equivalent is recommended but not required
- You are a self-starter who wants to get things done and you are comfortable working on ambiguous projects
- A positive and collaborative teammate who values building strong relationships with colleagues and stakeholders
- Leadership experience, with a track record of managing and mentoring researchers is a plus
Where You’ll Be
- In the London office 1-2 times a week
