Marketing Programs Associate - Industry Dive (Hybrid DMV)

Marketing Program Associate

Industry Dive helps business leaders stay ahead of the curve by producing the business world’s most respected journalism. From new business models and strategies to regulatory impacts and technological breakthroughs, industry executives trust our 36+ publications to dive deep into the issues that matter most in their markets.

As an Entry Level Marketing Program Associate, you will play a vital role in the growth of our company by being the face of our brand and the driving force behind our sales efforts. You will be responsible for the full sales cycle, from initial outreach to final close, and will be the first point of contact for potential clients. This means you will be the one to identify and nurture leads, build relationships, and ultimately close deals.

But your role doesn't stop there! You will also play a key role in supporting retention and renewals. This means that you will be responsible for ensuring that our current clients are happy and satisfied with our content marketing services, and that they continue to do business with us. This will require excellent communication skills and the ability to build strong, long-lasting relationships. You're provided freedom and ownership of a specific section of our business. We work hard to make sure you learn about business, media, the sales process, marketing, and more. Because digital and content marketing is growing exponentially, this is a great industry to start your career.  We encourage recent graduates to apply if you are seeking new skills and have a drive to pave your own success. 

What you will learn:

• Excellent professional communication skills that can charm even the most skeptical of prospects, you'll be able to build trust and establish valuable relationships with clients.
• Mastering the art of negotiation and discounting best practices, you'll be able to close deals that others only dream of.
• Running a sale from beginning to close, you'll be the driving force behind our sales efforts, taking charge of the process from lead generation to contract signing.
• Navigating complex marketing organizations, you'll be able to identify and capitalize on opportunities that others miss.
• Keeping your finger on the pulse of the world of digital, B2B, and content marketing, you'll be able to stay ahead of the curve, ensuring our sales strategy is always on point.

What you can bring to the table:

• A keen sense of self-motivation and resolve to find success 
• The ability to develop strong relationships
• A craving to learn and explore new ideas, skills, knowledge, and experiences
• A fascination with marketing and consumer behavior
• A desire to learn about sales and the process of persuading potential customers to purchase a product or service

• Sales Savvy: You've got at least a year under your belt in sales and business development. Whether through internships, part-time gigs, or volunteering, you know how to build and nurture relationships.
• Communication Ace:
  • Your writing sparkles
  • Your speaking skills shine
  • You're an active listener who truly hears what others say
• Multitasking Maven: In our fast-paced world, you can juggle tasks like a pro while keeping everything in order.
• Phone Fearless: Picking up the phone? No problem! You're comfortable reaching out to decision-makers and making your pitch.

Compensation:

• Salary: $45,000 to $50,000, plus commission.
• Job posting closes on February 14th, 2025.

In Return for Generating Strong Results, You’ll Receive

• Guaranteed base salary plus and uncapped bonus plan
• Generous benefit package including health, dental and vision insurance, 401k plan with company match
• Employee Stock Purchase Plan
• Opportunity for rapid advancement

At Informa TechTarget, You Will Also Find

• A flexible Open Leave Policy plus 18 paid holidays
• Continuous training and active programs to support growth
• An energetic, collaborative and promote-from within culture
• Free snacks and beverages, and a subsidized lunch program
• Our Washington, D.C. office is near to public transportation and has amenities including a fitness facility and full-service restaurants within walking distance.
• Competitive Benefits with 401k match 

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

See how Informa handles your personal data when you apply for a job here.