Marketing Program Manager (Replica Analytics)

WELCOME to Aetion! We are one of the country’s leading science-driven technology companies using real-world evidence to provide innovative healthcare solutions. Our Aetion Evidence Platform is used to evaluate the safety, effectiveness and value of medications, delivering better outcomes to patients, medical professionals, and clients. We’ve partnered with top biopharma companies and are backed by leading venture capital firms to help increase our medical research and expand our product line.

Aetion and Aetion’s leadership are recipients of several prestigious awards: 

• Built In Boston, Built In New York, & Built In Los Angeles 2023 Best Places to Work
• Parity.org’s 2022 Best Companies for Women to Advance
• NYC Health Business Leaders’ 2022 Digital Health 100
• CB Insights’ 2022 Digital Health 150

Come join us! 

DESCRIPTION:

Working at Replica Analytics (acquired by Aetion in Jan. 2022) is an opportunity to advance healthcare, AI, and privacy simultaneously – three of the hottest topics in the world today. Our marketing function is in need of a new marketing operations expert to support Replica’s leadership position in the market. This individual will own all aspects of our in-flight initiatives and work on creating new initiatives in collaboration with senior leaders at Replica. If you enjoy a highly interdisciplinary, innovative, and supportive environment, this may be the right job for you.

As a Marketing Program Manager on the Replica team, you will support the Growth team, which sells Replica’s products and services to healthcare and life sciences organizations throughout North America and the EU. You will work closely with senior leaders from Replica’s data science, engineering, and operations team, who are responsible for all aspects of our flagship product, Replica Synthesis, including design, development, deployment, and operation.

RESPONSIBILITIES: 

• Manage changes to our public website (www.replica-analytics.com) to support new product offerings, job postings, and other content
• In collaboration with Product Management deliver new web content supporting the release of new software and services
• Deliver weekly marketing status reports to all Replica staff
• Manage existing relationships with external partners executing Replica’s marketing campaigns and communications
• Manage and create content for Replica’s external communications, including social media and media relations, as directed
• Develop, produce, and/or publish marketing materials and tools such as graphics, videos, books, company collateral, and other promotional or educational items, with support from suppliers
• Implementing ad campaigns and other paid placement, including sponsorships, in collaboration with Replica staff
• Provide support for media relations activities, such as news releases, articles and op-eds, and interview requests
• Manage Replica’s internal communication approach, ensuring regular updates are shared via bi-weekly internal newsletter and regular company wide  updates
• Working with Replica staff produce a monthly e-newsletter for external stakeholders
• Provide marketing support to other areas of Replica, such as Growth/Sales, as needed
• Coordinate with suppliers and vendors in support of various marketing initiatives including on-site Replica run education events

QUALIFICATIONS: 

Basic Qualifications

• 3+ years experience in technology marketing roles
• 2+ years experience using social media management tools such as Hootsuite and Buffer
• 2+ years experience marketing to healthcare and life science technology professionals such as Chief Privacy Officers and Chief Data Officers
• Excellent written and verbal communication skills required
• Strong organizational skills and ability to jump between priorities

Preferred Qualifications

• Social media management systems, such as Buffer
• Website analytics and search engine optimization (SEO) tools, such as Google Analytics 
• Customer Relationship Management (CRM) tools such as Hubspot
• Corporate social media platforms and tools such as LinkedIn, Twitter, and Vimeo
• Event planning tools, such as Eventbrite
• Project management tools, such as Asana
• Internal communication and collaboration tools, such as Slack
• E-marketing tools, such as Mailchimp

Aetion is an Equal Opportunity Employer. Aetion is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.