Marketing Planning & Performance Analysis Lead

Marketing at Brex

The Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits. Our marketers — across Revenue Marketing, Product Marketing, and Brand Marketing — are responsible for acquiring new customers and have a deep understanding of the business. We’re a highly cross-functional team and partner most closely with the Product, Sales, Business Development, and Design teams to show our prospects and customers how we can help them reach their full potential.

What you'll do

The Brex Marketing team is looking for an experienced Marketing Analyst to own, analyze, and translate our data into effective strategic plans, insights, and recommendations. Candidates should have 5+ years of experience with marketing channel and campaign data, planning, modeling, and forecasting. This person should also be seasoned with building marketing funnel and ABM models. The Senior Planning & Performance Analyst will report to the Campaigns, Growth & Operations team, but will also partner with multiple marketing functions and channel owners to provide support with strategic analysis, forecasting, and insights for planning and performance optimization.

Where you’ll work

This role will be based in our New York City office. You must be willing to work in office at least 2 days per week on Wednesday and Thursday, starting the week of January 6th, 2025. Employees will be able to work remotely for up to 4 weeks per year, for a minimum of one week at a time.

Responsibilities

Marketing Funnel Planning, Forecasting & Optimization 

• Build and own planning models for marketing funnel targets by sale type (new vs. expansion), sales team/segment, and marketing channel
• Build and manage marketing funnel forecast models, provide regular forecast reporting/updates to marketing leadership, GTM leadership, and executive leadership 
• Own all marketing channel and marketing campaign optimization reporting & analysis, with regular reporting and insights provided to marketing leadership and key cross-functional team leads
• Partner with Data Science to maintain and evolve attribution models, ensuring all touchpoints, channels, and campaigns are tracking accurately from all areas of the business; own the tracking/accuracy for all marketing channel and campaign attribution; analyze pipeline and bookings performance with different models to understand trends

Digital Marketing Performance Reporting & Analysis

• Build and manage website performance reporting and analysis scorecards 
• Build and manage MVT (multi-variant testing) reporting and analysis for Brex.com and other digital channels
• Own Brex.com performance reports and dashboards. Perform regular analysis and provide insights and recommendations to prioritize initiatives to improve website performance
• Partner with the SEO team to build out more events, audiences, and reporting in GA4
• Partner with the Growth Marketing team to build deeper channel metric reports, dashboards, and forecasting models

Standardized Marketing Forecasts, Reports, Analysis & Insights Delivery

• Pipeline performance forecasting, trends, analysis, insights
• Marketing funnel and journey stages + scoring trends, analysis, insights
• Website performance trends, analysis, insights
• Brand media performance and impact trends, analysis, insights
• Digital ad channels performance trends, analysis, insights
• Events performance trends, analysis, insights
• Campaigns performance forecasting, trends, analysis, insights
• Marketing Budget/Spend forecasting trends, analysis

Requirements 

• 5+ years in a Marketing Analyst role
• Marketing data and analysis/planning experience and translation to insights for marketing planning and performance optimization is a MUST 
• Strategic marketing experience - experience leading or supporting marketing planning cycles, building plans, communicating impact at the leadership level, preferred
• Experience with marketing channel mix analysis and planning, understanding and translating key metrics for major digital and offline marketing channels required
• Experience with website analytics, understanding and translating key website metrics and events required 
• Experience with using data to plan campaigns and forecast demand delivery required
• Experience with building marketing target models and forecasting demand required
• Experience with attribution models, working with multiple model types, analyzing and translating insights from multi-touch attribution data required
• Expert communication skills - ability to differentiate between ‘reporting the numbers’ and providing actionable insights; must be able to provide clear, actionable intelligence that can be easily digested and understood at the executive leadership level and actioned at the functional marketing team level
• Must be willing to work in office 2 days per week on Wednesday and Thursday

Compensation

The expected salary range for this role is

Compensation

The expected salary range for this role is $142,400 - $178,000. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.