At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,
Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,
and the community as a whole.
We have a rich and storied history. Colibri is one of the pioneers of online professional education,
introducing some of the first web-based professional education courses in 2001. Today, the company’s
family of brands are the leading online professional education platforms in their respective end-markets.
We proudly to serve >1 million customers annually and employ more than 1,500 mission-aligned
Position Overview
We are seeking a skilled and analytical Marketing Optimization Analyst to join our team in optimizing conversion rates and enhancing the e-commerce user experience within our Healthcare EdTech company. The Marketing Optimization Analyst will be responsible for leveraging web analytics and voice-of-customer solutions to analyze user behavior, implement CRO strategies, and provide actionable insights aimed at improving conversion rates and overall marketing effectiveness.
What You'll Do
- Utilize Healthcare web analytics and voice-of-customer solutions to analyze e-commerce user behavior and identify opportunities for conversion rate optimization (CRO).
- Keep track of Healthcare KPIs and performance metrics to measure the effectiveness of channel marketing initiatives and campaigns.
- Collaborate with key stakeholders to identify market trends, competitive insights, and growth opportunities within the EdTech industry.
- Implement sophisticated CRO techniques, including multivariate and split testing, to optimize landing page performance and increase funnel conversions.
- Lead A/B testing and multivariate testing initiatives for campaigns and channels to drive continuous improvement in conversion rates and user experience.
- Conduct data analysis, prepare detailed reports, and provide actionable insights to measure campaign effectiveness and CRO tests. Present findings and recommendations to partners, vendors, and stakeholders.
- Lead strategy discussions and manage projects related to reporting, advanced insights, incrementality and testing, attribution, and audience management.
- Develop and present regular reports and dashboards that track the effectiveness of marketing activities and CRO tests to the Healthcare Marketing Teams.
What You'll Need to Succeed
- Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, or a related field (Master’s degree preferred).
- Proven experience as a CRO Analyst, Web Analyst, or similar role, preferably in the healthcare or ed-tech industry.
- Strong understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics) and proficiency in data analysis and reporting.
- Experience with voice-of-customer solutions and methodologies to gather user insights and feedback.
- Knowledge of CRO techniques such as A/B testing, multivariate testing, and funnel optimization strategies.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Effective communication skills, with the ability to present complex information clearly and persuasively to stakeholders.
- Ability to work collaboratively in a cross-functional team environment and manage multiple projects simultaneously.
- Proficiency in Microsoft Excel, PowerPoint, and data visualization tools (e.g., Tableau, Power BI) is a plus
Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!
