Why We Work at Dun & Bradstreet
Dun & Bradstreet combines global data and local expertise to help clients make smarter decisions. With 6,000+ people in 31 countries, we are a team of diverse thinkers and problem solvers who all share a common curiosity: to find new ways to turn data into value. If you share this curiosity and want to be part of a future-ready company, come join us! Learn more at dnb.com/careers.
About the role
The International Marketing Operations team at Dun & Bradstreet is focused on building best practice and optimising processes that fuel the marketing strategy, while managing the lead funnel to maximise ROI and growth. Within marketing we partner with integrated marketing, demand generation and analytics teams to ensure that foundational marketing automation and CRM processes allow for strong campaign insight. This role also partners across the organisation with sales, sales operations and customer experience to ensure strong end to end lead management and ROI. This role will report to the Senior Marketing Operations Manager.
What will you get involved in:
- Manage and lead marketing related CRM (Salesforce) projects / processes working in close collaboration with CRM and Sales Operations teams, in order to establish world-class campaign and lead management processes that drive leads and high conversion across all markets in Europe.
- Drive standardization and best practices by supporting the migration of markets into a European SFDC CRM. Includes data mapping, Marketo integration testing, campaign tracking set-up and validation, lead handling training.
- Work closely with Marketing Operations colleagues from the International team to align on and share best practice and innovations.
- Ensure seamless integration and data flows (Input-Output) of CRM processes with adjacent system landscape like Marketing Automation (Adobe Marketo), Website (Adobe Experience Manager), Reporting systems (PowerBI) and databases (CDP, SQL).
- Maintain and keep contact data quality at highest levels in terms of correctness, completeness, consistency, and actuality.
- Be a Customer Data Platform super user - identifying target accounts, appending the right contacts and activating campaigns.
- Set-up and maintain Marketo nurture programs, plus programs for web forms and content downloads.
- Be a Marketo super user and educate Marketing users on how to use Marketo for newsletters, webinars and common use cases
- Report on email campaign performance and CRM KPIs (e.g. opens, clicks, Marketing Qualified Lead volumes and conversions etc)
About You
We are looking for a forward-leaning self-starter who possesses intellectual and operational curiosity, strong marketing automation & process experience, proven experience partnering with marketing units and top-notch communication, organisational and educational skills. The ability to develop, optimize, document and communicate processes across teams and platforms in an effort to drive ROI will be keys to success in this role.
You should possess the following skills and experience:
- Strong experience of Marketo or equivalent platform (Hubspot etc)
- Good experience (1 years+) of Salesforce or equivalent CRM
- Strong stakeholder management and communication skills
- Experience working in a multi-national role
- Strategic mindset but operational hands-on mentality is important
- Considerable and proven experience partnering with marketing teams
- Superior written, verbal and educational communication skills
- A proactive nature and hands-on approach
- Ability to work quickly and under pressure
- Advanced Microsoft suite mastery
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