We are seeking a detail-oriented and proactive Marketing Operations Specialist to join our dynamic team to support the APJMEA region. As a key member of the marketing operations team, you will play a crucial role in data processing and accuracy ensuring the effectiveness of our lead management processes.
CRM Data Cleaning & Enrichment:
- Responsible for maintaining accurate and up-to-date account data within the CRM system.
- Identify and rectify duplicate records, incomplete information, and data inconsistencies.
- Collaborate with cross-functional teams to ensure data quality and integrity.
- Enhance existing customer profiles by adding relevant information, add accounts and contacts as needed.
- Research and gather additional data (such as company size, industry, job titles) to enrich customer records.
- Leverage external data sources and tools provided to supplement CRM data
Lead Management:
- Manage the entire lead lifecycle, from acquisition to conversion.
- Qualify leads based on predefined criteria and route them to the appropriate business development or sales representatives.
- Monitor lead progress, track interactions, and check lead status in the CRM system.
- Build relationship with all stakeholders to ensure and ensure prompt lead follow up
Reporting:
- Generate and provide weekly reports on lead progression.
- Collaborate with cross-functional teams to analyze and communicate insights derived from the reports.
- Support the sales and marketing teams through keen insights into exception reporting.
- Work with third party products to gather account intent and provide regular reports to business development or sales representatives
Lead Upload through Marketo:
- Upload and manage leads obtained from various sources (events, 3rd party vendors etc.) into Marketo.
- Ensure data accuracy during lead import and maintain data hygiene and GDPR compliance
- Bachelor’s Degree in marketing, sales operations, business administration, or equivalent job-related experience.
- 3+ years of proven software marketing or project management experience in a high-tech environment
- Experience in sales operations or sales support is highly beneficial
- Advanced Excel skills for reporting, querying and analysing
- Experience using a CRM or contact management application
- Need to possess critical thinking and analytical skills and an exceptional attention to detail
- Ability to continually reset priorities and be flexible to rapidly changing market demands/conditions
- Enthusiastic and self-motivated, and passionate about data
- Proficient in using marketing automation tools like Marketo.
