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About this role:
This role is crucial to Sensor Tower's growth and will be a key contributor to key growth initiatives. You'll be working closely in a cross-functional role with both Sales and Marketing to launch and streamline Marketing campaigns. You'll focus on building a smooth running Marketing Automation engine to be in sync with Sales with the ultimate goal of driving leads, pipeline, and prospect/customer engagement.
Base salary range: $120 000 - $130 000
Responsibilities:
- Own our marketing stack with the express goal of helping to drive leads, pipeline, and engagement.
- Ensure our systems are set up so that we are collecting the right data in the right way at the right time.
- Utilize Marketo to assist the marketing team execute marketing campaigns including campaign flows, campaign structure, developing dynamic content and complex nurture streams, landing page creation, form creation, webinars, lead scoring, and more.
- Refine integration between Salesforce and Marketo to ensure campaign tracking and proper ROI measuring for campaign analysis.
- Work closely with Marketing to run regular, scalable email and marketing campaigns.
- Identify marketing funnel improvement areas, and develop process/engagement solutions with the marketing and sales team.
- Own data (management and hygiene) including segmentation, data enrichment, and personalization for use in campaigns.
- Report on KPIs including test results, budget performance, and campaign success.
What we are looking for:
- 3-5 years of relevant campaign management experience.
- 3+ years using Marketo including a solid understanding of its features, modules, and usage scenarios, Marketo Certified preferred.
- Must have hands-on experience with building email marketing campaigns, analyzing data, and creating reports.
- HTML, JavaScript, and/or CSS a plus.
- Familiarity with account-based marketing methodologies.
- Background in analyzing, presenting, and building reports from ad platforms and translating them into spreadsheets and presentation decks, and synthesizing metrics into tactical recommendations.
- Proven track record of improving digital conversion rates through testing and campaign analytics feedback.
- Experience leveraging marketing technology (marketing automation, A/B testing, sales enablement, lead scoring, analytics).
About Sensor Tower
Sensor Tower cultivates responsibly sourced market intelligence that provides visibility into the trends shaping the global digital economy. Our customers use these insights to help them make better business decisions.
Why Sensor Tower?
Our flexible work environment allows employees to live in greater connection with the people, places, and activities they love!
Our benefits for full-time positions include:
- Flexible time off so employees can shape their time away from work.
- Health and wellness stipend to achieve and maintain a healthy lifestyle through physical and mental fitness.
- Monthly internet stipend and a one-time $500 home office stipend.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, and veteran status. We will consider qualified applicants with arrest and conviction records. If you have a disability or special need, please do not hesitate to let us know and we'll do our best to accommodate.
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