RVO Health is seeking a Marketing Operations Manager to contribute to our mission of promoting health and wellbeing for all. In this role, you will be responsible for executing all lifecycle marketing email/SMS efforts and being a SME across the email/SMS channel. You will work on both the Optum Perks and the Prevention businesses within RVO Health (Real Appeal, Wellos, Quit for Life, etc).
The ideal candidate for this position will have expertise in Iterable (or a comparable ESP), but should also demonstrate a willingness to learn and adapt to other platforms and technologies. As the Marketing Operations Manager you will be responsible for developing and implementing measurable lifecycle marketing campaigns that align with our core key performance indicators (KPIs), as well as owning email/SMS reporting. Collaboration with the marketing and technology teams will be crucial in identifying areas for improvement and maximizing business impact.
Your primary focus will be on optimizing our communications and experiences to ensure they are flawless, consumer-centric, measurable, and impactful. This will involve exploring innovative technologies and strategies that can enhance our delivery of exceptional experiences in a more efficient manner. You will act as a strategic partner, working closely with cross-functional teams to develop and execute email and SMS messages, customer journeys, automation, testing plans, and identifying technical and data requirements for implementation. Additionally, you will continuously measure and optimize these initiatives for ongoing success.
This is an exciting opportunity to join a fast-paced start-up environment and take on a new and dynamic role.
To prioritize togetherness, culture, and accountability, RVO Health operates on a hybrid in-office work schedule. We expect employees to work from our Minneapolis office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
Address: 11000 Optum Cir Eden Prairie, MN 55344
Above all else you’ll be the owner of your work and the projects that you’re responsible for.
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].
We do not provide visa sponsorship for this role at this time.
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