Marketing Operations Manager

What You’ll Accomplish

• At Omnidian, we believe in empowering our team with clear goals and the trust to achieve them. Here’s a look at what’s ahead:
Marketing Technology Management
• Develop and manage an overall marketing operations strategy and the processes to support the marketing and GTM goals of the organization.
• Oversee the marketing technology stack, ensuring seamless integration of tools such as CRM, marketing automation, and analytics platforms.
• Manage our website and use WordPress and SEO expertise to ensure a high-performing site with an exceptional UX/UI.
• Implement and maintain systems to optimize lead scoring, nurturing, and data management.
• Partner with IT and third-party vendors to ensure data security and compliance with privacy regulations (e.g., GDPR, CCPA).
Process Optimization and Collaboration
• Develop and refine marketing workflows that enhance efficiency, scalability, and team alignment.
• Establish clear documentation and training programs to ensure team members can effectively use marketing tools.
• Act as the bridge between Sales and Marketing to optimize lead handoff and pipeline management.
Data and Analytics
• Develop robust dashboards and reports to track KPIs such as lead quality, conversion rates, CAC, LTV, and campaign performance.
• Conduct data analysis to identify trends, patterns, and opportunities for optimization and improvement within marketing campaigns and strategies.
• Provide actionable insights that inform strategic decisions and improve marketing ROI.
• Regularly audit and clean marketing and lead data to ensure accuracy and consistency.
Campaign Support and Innovation
• Collaborate with cross-functional teams, including sales, client success, and BI, to ensure alignment of marketing operations initiatives with business objectives.
• Lead event marketing planning, budgeting, logistics, and execution; and report on success metrics that inform future event support.
• Partner with the broader marketing and data teams to support the execution of data-driven campaigns, including case studies, webinars, etc.
• Analyze campaign performance and provide recommendations for optimization.
• Introduce innovative strategies to improve audience engagement and pipeline growth.
Performance and Accountability
• Strengthen and improve the effectiveness of the overall lead flow process to eliminate waste/leakage, accelerate accuracy and speed to assessment.
• Closely manage the marketing operations budget, ensuring resources are allocated effectively across tools and initiatives, and always to budget.
• Define and monitor metrics for success, building detailed performance reports to inform leadership.
• Work cross-functionally to align marketing processes with broader business goals.

Desired Skills

• Experience: 5-8 years of experience in marketing operations in a B2B environment. Proven expertise with CRM systems (Salesforce required), marketing automation platforms (e.g., HubSpot, Marketo), and data analytics tools (e.g., Tableau, Power BI). Expertise in management of data and warehousing / organizing for efficiency (in Google Drive or similar) is preferred.
• Technical Proficiency: Familiarity with Account-Based Marketing (ABM) tools and omnichannel strategies. Knowledge of data privacy regulations and compliance best practices.
• Marketing Support: Past experience with event sponsorships, contracting, and activations a big plus. Design acumen (Adobe) is a bonus.
• Analytical Skills: Strong ability to turn data into actionable insights, with a track record of driving measurable improvements in marketing performance.
• Collaboration: Excellent communication skills, with the ability to work effectively across departments and influence stakeholders.
• Growth Mindset: A proactive learner who stays ahead of industry trends and continuously seeks to improve processes.

At Omnidian we look for team members who are:

• Strategic Thinkers: You see the big picture and align day-to-day operations with long-term goals.
• Data-Driven: You use data to inform decisions and validate strategies.
• Collaborative: You build strong relationships and foster alignment across teams.
• Innovative: You’re always looking for new ways to solve problems and improve outcomes.
• Empathetic: You strive to understand perspectives and create solutions that meet diverse needs.
• Tenacious: You tackle challenges head-on and see them through to completion.

Work-Life and Culture

• All of our roles offer the opportunity to work remotely
• If you are in the Seattle, WA area, we offer a vibrant and creative co-working space in the heart of downtown Seattle
• We prioritize applicants near one of our employee clusters and offer one or more local gatherings per yearWe provide outstanding benefits that we are continually improving upon, including family medical, dental, vision, disability, parental leave, 401(k) administration, thoughtful PTO, and paid sabbatical leave after four years
• We offer a competitive total compensation package that includes monthly health insurance premiums, quarterly bonus and long-term stock options for every employee
• We love to lift each other up through company-wide slack channels such as #puppiesandpets, #omnidian-wellness, #praiseandbooms and #sustainablefuture
• We have affinity groups to help employees feel seen and supported, such as Rainbow Array, BIPOC, Thriving Survivors, Vets at Omnidian, Black Lights Matter and Neurospicy R Us
• We are a passionate, mission driven team that believes in collaboration, mutual respect and trust. For examples, check out our posts What Makes an Ethical Company? and Why We’re Proud to Be a Certified B Corp

Grow With Us

• We mentor and invest in our employees and prioritize them for future opportunities.
• Check out our Instagram reels to see a few career journey examples
• Internal candidates: Check out our advice on Internal Transfer: Job Application Process
• Here are the roles in this career track:RoleRoleRole
• We’re a fast-growing startup, which means we’re constantly reinventing processes, adding new products, and asking people to use all of their skills and talents. That means there’s gonna be a lot of opportunities for you to grow, which also means you will likely be stretched in ways you’ve never experienced in a job before. If you are resilient, determined, and not afraid of a big challenge, come apply.