Enphase Energy is a global energy technology company and leading provider of solar, battery, and electric vehicle charging products. Founded in 2006, Enphase transformed the solar industry with our revolutionary microinverter technology, which turns sunlight into a safe, reliable, resilient, and scalable source of energy to power our lives. Today, the Enphase Energy System helps people make, use, save, and sell their own power. Enphase is also one of the fastest growing and innovative clean energy companies in the world, with approximately 68 million products installed across more than 145 countries.
We are building teams that are designing, developing, and manufacturing next-generation energy technologies and our work environment is fast-paced, fun and full of exciting new projects.
If you are passionate about advancing a more sustainable future, this is the perfect time to join Enphase!
About the role
We are seeking an experienced and highly organized Marketing Operations Manager with a minimum of 5 years in managing campaign operations on Salesforce Marketing Cloud (SFMC). This role is ideal for a strategic thinker who excels at project management, campaign reporting, and operations within SFMC. A successful candidate should possess a strong understanding of SFMC's various studios and have the ability to guide campaign execution and reporting across multiple tools, including SQL-based analytics and performance dashboarding platforms.
Key Responsibilities
- Campaign Operations: Oversee and manage end-to-end campaign operations on SFMC, ensuring efficient and timely execution. Collaborate with marketing teams to align campaign objectives with business goals.
- Project Management: Lead and manage project timelines, resources, and tasks for campaign workflows, ensuring smooth operation from planning through execution and reporting.
- Reporting & Analytics: Track, measure, and report on the performance of marketing campaigns. Develop and maintain campaign dashboards using tools like Incorta, Tableau, and SFMC Analytics, providing insights into KPIs, engagement, and conversion.
- SQL & Data Management: Utilize SQL to pull and analyze customer data for segmentation, reporting, and performance measurement. Ensure data accuracy and integrity across campaigns.
- SFMC Platform Knowledge: Leverage SFMC’s studios—such as Journey Builder, Automation Studio, Email Studio, and Audience Builder—for campaign operations and reporting. Ability to coordinate technical resources as needed for complex requirements.
- Strategic Collaboration: Partner with cross-functional teams, including marketing, data analytics, and creative teams, to develop integrated campaigns that align with the broader marketing strategy.
- Optimization & Best Practices: Drive optimization initiatives by implementing A/B testing, analyzing campaign performance, and recommending best practices for deliverability, engagement, and conversion.
- Compliance & Data Privacy: Ensure all campaigns adhere to relevant data privacy regulations (e.g., GDPR, CAN-SPAM) and company policies.
Who you are and what you bring
- Bachelor's degree in marketing, Business, Data Analytics, or a related field.
- 5+ years of experience in marketing operations, specifically in managing campaigns on SFMC.
- Proficiency in SQL for data segmentation, reporting, and analytics.
- Strong familiarity with SFMC's studios (e.g., Journey Builder, Automation Studio, Email Studio); hands-on expertise is a plus but not required.
- Proven experience with project management and the ability to drive projects from start to finish.
- Skilled in data visualization and analytics, with experience building dashboards on platforms like Tableau, Incorta, or similar.
- Strong understanding of marketing strategy and ability to analyze and interpret campaign data to inform business decisions.
- Excellent communication and collaboration skills, with an ability to work effectively across departments and present insights to stakeholders.
Preferred Skills
- Experience with other Salesforce platforms (e.g., Sales Cloud, Service Cloud) is advantageous.
- Knowledge of marketing automation best practices, A/B testing, and marketing funnel optimization.
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Familiarity with regulatory compliance and data privacy requirements, including GDPR and CAN-SPAM.
