We seek a Marketing Operations/Automation Manager to help us build, measure, optimize and scale our marketing programs to drive growth. In this role, you’ll be responsible for measuring and evaluating marketing performance, supporting demand generation and integrated marketing campaigns, and enhancing the overall marketing process, technology, and workflow.
Marketing Operations Manager responsibilties
- Process Management; identify, design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department.
- Performance Measurement; monitor performance, develop insights, make recommendations and implement optimization across MQOs, SQOs, pipeline, content, channels, and campaigns. And iterate on a continuous basis.
- Infrastructure; maintain and improve our marketing automation platform (Marketo) and assist with improving the marketing stack. Work with IT to manage the health of our database and our lead management process.
- Lead Management; support marketing and sales revenue goals by maintaining our lead management process, including lead lifecycle, lead scoring, and sales alerts.
- Data Management: work closely with IT/RevOps to ensure data is syncing seamlessly in Dynamics and Marketo for accurate and up-to-date attribution, lead management, and reporting.
- Marketing or Business Operations degree
- B2B Tech marketing experience with at least 3+ years of admin experience in Marketo (Expert certification desirable), strong experience with Dynamics 365 and 6sense.
- 3 – 5 years experience of working in marketing operations or managing multiple systems in a mature Martech stack
- Strong analytical skills, able to draw insights and intelligence from marketing data.
- Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalisation, and other lead/customer management practices.
- A good understanding of database structure, data hygiene, analytics, and attribution.
- Demonstrated experience owning and running the governance of a large marketing automation platform.
- Ability to manage multiple projects at the same time in a fast-paced environment.
- Technically capable, excellent communicator, and a desire to improve processes.
- Working knowledge of GDPR regulations.
- HTML and CSS skills, editing and modifying landing page templates
Join Unit4 and be part of one of the most exciting journeys in the cloud ERP software space. We’re a fast-paced, high-growth, people-centric company, delivering enterprise software for a great people experience, and offering our own people a host of benefits and development opportunities. Grow with us!
At Unit4, we offer:
- a culture built on trust - giving you the freedom and autonomy to be successful,
- balance - with our uncapped time off policy, remote working opportunities and Global Wellbeing Days when the whole company can switch off and prioritize well-being,
- talented colleagues, role models and mentors - work, learn and be inspired by some of the best talent in the software industry,
- a commitment to sustainability - with initiatives such as our Act4Good program, a way for everyone at Unit4 to come together and engage in actions that benefit society and the planet,
- a safe and inclusive working environment – supported by our Employee Resource Groups, which are open to all and include Women at Unit4, Pride at Unit4, Mental Health and Access at Unit4, and People of Color at Unit4.
