Marketing Operations Lead at Fortra

Problem Solvers. Proactive Protectors. Relentless Allies.

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Fortra is looking for a Marketing Operations Lead to support our demand generation tools, processes, and reporting. This individual will be responsible for executing on strategic initiatives through campaign, audience, and bot building, processes optimization, and reporting. The Marketing Operations Lead will play a critical role in supporting the marketing team with their demand generation efforts and our overall company growth goals.

WHAT YOU'LL DO

Create intent alerts and build segments in our account-based marketing, paid advertising, and chat tools.
Build out and update chat bots and report on performance.
Assist with marketing list creation.
Track monthly paid advertising spend.
Manage access and permissions in demand generation tools.
Assist with LinkedIn campaign audience builds, campaign setups, and reporting.
Continuously review and optimize marketing processes to ensure they’re efficient, repeatable, and scalable to support our continued company growth.
Stay up to date on marketing operations best practices, trends, and processes, and coordinate knowledge share trainings with the marketing and sales teams.
Work with the marketing operations, sales operations, and business systems teams to help field and troubleshoot system issues.

QUALIFICATIONS

Bachelor’s degree in marketing, communications, journalism, or related field.
Three to five years of experience in B2B software and cybersecurity preferred.
Three to five years of digital marketing experience that includes familiarity with web platforms, marketing automation platforms, account-based marketing platforms, peer review sites, customer advocacy, and in-depth analytics.
Strong time management skills and manages multiple priorities within tight time constraints.
Uber collaborative with sales, pre-sales, marketing, and project management.
Do-what-it-takes mindset to execute against strategy and always help sales.
Excellent oral, written and presentation skills.
Self-starter who thrives in a fast-paced environment and eager to have an impact on a rapidly growing organization.

About Us

This is Fortra, where we're making a difference by offering a best-in-class solutions portfolio, proactively adapting to the ever-evolving cybersecurity threat landscape, and putting people first. Fortra is a cybersecurity company like no other. We're known for our innovative software and services, world-class support, and the commitment and satisfaction of employees across the globe. Our approach is different, and we’re proud of that. For more information about what it's like to work for us, and learn about our culture, benefits, or perks, connect with us on LinkedIn.

We Are Fortra

Our people make us great. Our employees are a resilient and diverse group of global problem solvers, proactive protectors, and relentless allies, empowered to show up every day authentically, ready to fight the good fight with Fortra. Here at Fortra, we believe we're stronger when we're all stronger. That's why we're committed to supporting and empowering our employees through a host of offerings, including competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!

Visit our website to learn more about why employees choose to work for Fortra. Remember to check out our Glassdoor to learn what our employees are saying and connect with us on LinkedIn.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.

Fortra is hiring a

Marketing Operations Lead

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