The Marketing Operations Executive will be the champion of Purple's marketing technology stack, data integrity, and reporting infrastructure. This role demands a highly organized and analytical person with a passion for optimizing processes, ensuring data accuracy, and empowering the marketing team with the insights and tools they need to excel. You’ll play a critical role in supporting the entire marketing department, enabling them to execute campaigns efficiently, track performance effectively, and demonstrate the impact of their efforts.
Why join Purple?
Our values are at the heart of what we do and we’re all about getting the job done whilst having fun with no BS and no politics. We’re all about development, and embedded within the business is the value of know your stuff, keep learning, which means we support our people to continuously develop their knowledge and skills. You really won’t regret taking the next step in your career by helping turn the world Purple!
Requirements
What you will do
Key Responsibilities:
- Design, develop, and automate marketing reports and dashboards that track key performance indicators (KPIs) and provide actionable insights.
- Identify opportunities to streamline and automate marketing processes, leveraging technology to improve efficiency and productivity.
- Manage the marketing technology stack, including selection, implementation, integration, training, adoption, and ongoing maintenance.
- Develop and enforce data governance policies and procedures to ensure data quality, consistency, and compliance.
- Create and maintain a centralized marketing data hub that provides a single source of truth for all marketing data.
- Monitor marketing budgets and track return on investment (ROI) for marketing initiatives.
- Stay abreast of emerging marketing technologies and trends to identify opportunities for innovation and improvement.
- Provide technical support and training to the marketing team on the use of marketing technologies and tools.
Who you are
Key Competencies:
- Technical Proficiency: Strong understanding of marketing technologies and a passion for leveraging technology to improve marketing effectiveness.
- Data-Driven Mindset: Highly analytical and data-oriented, with the ability to translate data into actionable insights.
- Process Optimization & Automation: A knack for identifying inefficiencies and implementing solutions to streamline processes and improve productivity.
- Collaboration & Communication: Excellent communication and interpersonal skills, with the ability to work effectively with stakeholders across different departments.
- Problem-Solving & Critical Thinking: Ability to identify and analyze problems, develop creative solutions, and implement them effectively.
- Continuous Improvement Mindset: A passion for learning and a commitment to continuously improving marketing operations and processes.
You’ll bring with you:
- Experience in a marketing operations or marketing technology role, preferably in the B2B SaaS industry.
- Strong understanding of marketing automation platforms, CRM systems, and other marketing technologies.
- Proven experience in data management, data analysis, and reporting.
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Strong analytical and problem-solving skills.
It would be great if you also have:
- Experience with data visualization and business intelligence tools.
- Familiarity with marketing compliance regulations (e.g., GDPR, CCPA).
- Experience working in a high-growth, fast-paced environment.
Our values
- Make it happen - We own things and get them done whatever it takes.
- Playful and positive - Life’s too short to take things too seriously, we like to have fun while we’re working and we love positivity - and yes the glass is half full.
- We’re in it together - We all have our day jobs to do, our KPIs to hit and projects to complete but we’re always available to help for the greater good of the business.
- No bullsh*t, no politics - Seriously! We want to enjoy coming to work and that stuff doesn’t make it pleasant.
- Know your stuff, keep learning - We value people who have the knowledge and have a thirst for it, lots of it.
- No drama - Things don’t always go right as much as we try, having a hissy fit over it won’t help the situation and you won’t find that here.
- With great data comes great responsibility - Personal data is a big thing, particularly when you are the custodian of a lot of it, we take that very seriously.
Bring your best self to work
At Purple, we are committed to fostering a diverse and inclusive workplace. We value the unique perspectives and experiences that each individual brings, and we believe that diversity enriches our team and drives innovation. We encourage applications from candidates of all backgrounds, regardless of race, gender, sexual orientation, religion, disability, or any other characteristic. We understand that everyone's journey is different, and we are open to conversations about flexible working arrangements that can accommodate your needs. We embrace a culture of learning and growth, where you don't need to tick every box on the job description to apply. If you're excited about the opportunity to contribute to our mission, we encourage you to submit your application. Join us in shaping a workplace that celebrates diversity and empowers all voices.
Benefits
- Salary £25,000
- Company bonus - 5% of salary
- Remote first business - work from home with regular opportunities to get together face to face
- Flexible working & a great company culture - bring your best self to work
- Emphasis on learning and development - progress your career
- 23 days holiday (plus bank holidays) with 1 more day each year - and the option to buy extra days
- 4 volunteering days each year - give something back to the community
- Private Healthcare & Long Term Incentive Plan after 12 months’ service
