Marketing Mix Practice Area Lead

We are looking for a Commercial Director, Marketing Mix, managing Singapore, Malaysia, Thailand, Hong Kong & Taiwan. Eager to lead, create, collaborate, and inspire. 

As the Marketing Mix Sales Leader, you will play a pivotal role in driving the success of NIQ by leading and executing strategic sales goals within the Marketing Mix practice. This position requires a blend of strong sales acumen, marketing expertise, and leadership skills to effectively manage and optimize the Marketing Mix practice for our Manufacturer clients.  

The ideal candidate will have a deep understanding of the Marketing Mix solution and competitive environment, a proven track record in sales, and the ability to collaborate with cross-functional teams to achieve all objectives. 

 
Responsibilities

• Build and deliver the Sales/Commercial Management Strategy to launch our Marketing Mix practice 
• Achieve revenue goals by recognizing potential opportunities with clients to drive profitable sales.  
• Lead and deliver compelling sales pitches, presentations, and product demonstrations to a broad range of audiences, from C-level executives to individual contributors. Recognize potential opportunities with clients to drive sales 
• Develop customer relationships with Marketers; establish, and implement strategies for launching the Marketing Mix business unit focusing on developing pilots and building the customer base 
• Set appropriate metrics for sales pipeline generation, accurate pipeline reporting and sales forecasts reporting up to sales leader 
• Maintain relationships with key project stakeholders (including product, technology and delivery teams) to ensure project satisfaction. 
• Collaborate with product leadership to incorporate product features and benefits into NIQ Marketing Mix solution 
• Coordinate market research to identify trends, competitive landscape, and customer behaviors that inform GTM strategy 
• Collaborate with ADs to find opportunities for NIQ Marketing Mix implementation 
• Apply a thorough understanding of the marketplace, industry trends, and products to all management activities and strategic sales decisions 
• Leverage and coordinate cross-functional internal teams (Product Leaders, Operations, Finance, Legal, HR) to efficiently navigate complex sales cycles 

• Min 6 - 8 years of related experience .
• Solid sales skills and developed sales expertise in target scope. 
• You love building from scratch and establishing a Marketing Mix business unit. 
• You know how to design the right Marketing Mix sales strategies and action plans, all while creating a motivating culture of success.  
• You are well known in the industry and have a broad set of market and industry contacts and existing relationships. 
• Facing challenges to achieve goals fuels you.  
• Successful collaborations feel energizing. Dealing with clients presents exciting opportunities to create common clarity and understanding.  
• Solid understanding of Marketing Mix, data analytics industry, business model, products, services and solutions.  
• Solid understanding of market trends and its interdependencies impacting customers. 

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion