Marketing Manger - Content Marketing

Overall Role Summary

• The ‘MM - Content’ owns the development of a key strategic subject area and/or capability within the business (including tactical implementation and delivery). The primary responsibility is to support revenue generation through the delivery of high quality, effective and brand aligned copy and content.   
• By maintaining a high degree of expertise and specialist knowledge in their area, they ensure that agreed objectives and targets are met.  This includes providing guidance, training and mentoring to others, setting out best practice, and maintaining a solid knowledge of new technologies, technical developments and the deployment of highly effective copy and content.
• The role is globally focused, working with management teams to develop the organization’s capability in their specialist area and ensuring that the best practice they set, and advocate is globally consistent.
• The role sits with the Digital Delivery, Societies and Propositions Group and has a global remit, covering all regions.

Key Accountabilities

• Be an acknowledged subject matter expert for digital content creation and deployment across T&F marketing and across the wider T&F group.  Content creation activities including

        * Creation and curation of trusted digital content 

        * Use of web traffic analysis and keyword research

        * Ensuring all content creation activities are within brand guidelines

        *Thought leadership in the appropriate, legal, safe and effective use of AI techniques and tools

• Collaborate with Regional teams, SOE team, Insight team, Workflow Managers and others to ensure content & copy are fully SEO optimised and drive best possible conversions
• Collaborate with the web trading, Insight team and others, to support optimisation of customer journeys
• Work with Insight teams to understand, manage and develop process to measure effectiveness of content, and proactively improve through ongoing feedback loops.
• Close adherence to briefing process (SLA and governance) for all work into the Digital Delivery, Merchandising and CRM groups.
• Support the management of all workflows in line with ROI goals and brand guidelines.
• Ensure constant development orientation for team in with use of latest tools and techniques – specifically including AI techniques, tools, processes and thinking.

General Accountabilities

•  Takes full ownership and accountability for delivery of key activities and projects which enable growth in capability in their area
• Works to measurable KPIs for their area, measuring and reporting on progress linking to the achievement of organizational objectives. Takes course correction actions where appropriate to ensure agreed objectives and targets can be met. 
• Provides guidance, training and mentoring to more junior marketing department colleagues, acting as mentor and role model.  
• Ensure that colleagues are kept up-to-date and engaged with activities and the on-going results, and adapt activities in line with performance and evidence
• Builds effective relationships with all relevant internal and external stakeholders, utilising networks to inform development and capabilities.   
• Contributes to driving a culture of high-performance by demonstrating how to effectively develop and grow the capability in their area of expertise.   
• Fully accountable for managing own learning, taking responsibility to identify and develop skills gaps. Ensures channel knowledge is always current, acting as a ‘trend-spotter’ within the department.   

People management accountabilities (where applicable)

• Lead, performance manage and develop direct reports, fostering a culture of high-level performance, motivation, quality, efficiency and innovation in the team and the larger marketing organization helping to encourage new ideas and constructive feedback

The ideal candidate will have:

• Experience in content marketing campaign delivery
• Understanding and enthusiasm for SEO best practice.
• Evidence-based approach to activities, with the skills to use data to inform all areas of work.
• Excellent project management, copywriting and proofing skills with an eye for digital design.
• Knowledge and ability with IT systems including core MS Office packages (Word, Excel, PowerPoint), WordPress, email creation platforms and/or other bespoke IT systems.
• A demonstrable awareness of key commercial issues such as profitability, growth, strategy evaluation and selection, and business development.
• Demonstrable experience leading and developing a highly engaged team to high performance

Training And Professional Development: 

We’re passionate about ensuring you have all the tools and resources at your fingertips to reach your short and long-term career goals. We’ll support you in your journey by working together on your own bespoke Taylor & Francis Development Plan, ensuring you have the resources, tools, support and coaching that will get you where you want to be. 

Interview process: 

Once you have submitted your application, we may get in touch with you for an initial screening conversation or ask you to complete a short video interview to enable us to better understand your skills, experience, and motivation. Following this, you will be invited to attend a competency-based interview, either virtually or in person. Typically, we’d then finish the interview process with a final, 2nd stage interview before extending an offer to the successful applicant.  

Additional Information:

You must have the right to live and work in the United Kingdom.     

This role is open to candidates in all locations across the UK. Taylor & Francis has multiple options for how employees can work based on their role – be that in the office, at home or somewhere in between. We do ask that candidates live within a two hour commutable distance to ensure that if a balanced worker they can make it to our office locations to collaborate as required.            

 Taylor & Francis Group an Informa Business 

We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! Please contact [email protected]  

Being Yourself at Taylor & Francis 

 If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life. 

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor. 

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers 

Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F. 

https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/