We are looking for a highly analytical Lifecycle Marketing Manager who will be responsible for driving full funnel customer acquisition, lead generation and demand creation strategies. The ideal candidate will have a deep understanding of B2B growth marketing principles, lead generation, demand generation, campaign creation and execution among the entire marketing and sales lifecycle, and a track record in driving revenue growth.
Responsibilities:
Develop and implement B2B growth strategies focused on customer acquisition, lead generation and demand creation throughout the entire customer lifecycle. Ideate, establish, and lead demand generation campaigns that leverage marketing channels such as SEO/SEM, PPC, content marketing, social media, email marketing, nurture, and display and programmatic advertising components. Maintain a data-driven approach to optimize marketing campaigns, funnel performance, and customer segmentation to drive strong campaign performance to support the organization’s revenue targets. Implement lifecycle strategies to engage customers at each phase of the customer journey, from awareness and acquisition to retention and loyalty. Build and activate targeted emails within the Marketing Automation Platform (MAP) and Customer Relationship Management (CRM) platform to nurture customers throughout the funnel. Developing and maintaining contact segmentation and targeting strategies to ensure users receive the right content at the right time. Drive and accelerate up-sell and cross-sell opportunities for the Visa Acceptance Solutions portfolio by optimizing funnel performance using email marketing, platform notifications, and targeted sales plays. Plan and activate demand generation campaigns that leverage marketing messaging through the entire funnel to sales conversion. Arm Sales with buying stage-relevant tools, training, and messaging necessary to successfully advance the sale from stage to stage. Measure and report performance of all campaign components and assess against goals (ROI and KPIs). Utilize strong analytical skills to evaluate marketings impact on the end-to-end customer experience across multiple channels and customer touchpoints. Build and present strategy decks to communicate details, expected results, and ROI associated with campaigns to executives.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
Basic Qualifications
-5 or more years of relevant work experience with a Bachelors Degree or at least
2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD,
MD) or 0 years of work experience with a PhD
Preferred Qualifications
-6 or more years of work experience with a Bachelors Degree or 4 or more years
of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
or up to 3 years of relevant experience with a PhD
-The ideal candidate will have a deep understanding of B2B growth marketing
principles, lead generation, demand generation, campaign creation and
execution among the entire marketing and sales lifecycle, and a track record in
driving revenue growth with proven working experience in B2B growth
marketing, particularly within the financial services, payments, or Fintech
industry.
-Demonstrable experience in creating and executing successful demand
generation and lead generation campaigns.
Work Hours: Varies upon the needs of the department.
Travel Requirements: This position requires travel 5-10% of the time.
Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 119,100.00 to 172,600.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
