The Marketing team in Malaysia will support campaigns and partnerships to grow Visa’s overall brand equity with consumers, such as cardholders and businesses. The Visa Brand Promise is to uplift everyone and everywhere, by being the best way to pay and to be paid. With this goal in mind, we strive to ensure that the brand shows up in a meaningful way at the relevant occasions to bring across this narrative to our partners and customers.
The individual will report to the Head of Marketing, Malaysia and will be part of the Malaysia Country Team as well as part of the SMT (Singapore, Malaysia, and Thailand) cluster.
What a Marketing Manager does at Visa:
The individual will bring in marketing experiences to activate and deliver strategic and tactical marketing value to our key clients (Banks, Merchants, FinTech, and Government) by actively promoting VISA’s Marketing Value Added Services and Solutions. Working closely with his/her manager, regional Marketing teams, the Business Development team as well as Visa’s Consulting teams, the Manager will support and deliver unique solutions to drive growth for Visa and our clients.
Key Responsibilities include:
Drive marketing engagements for key clients and partners by developing and executing client marketing strategies, plans, and initiatives. This includes the full lifecycle of marketing campaigns from planning to execution.
Develop and nurture client partnerships to generate new revenue streams by providing comprehensive Marketing Value Added Services (VAS). These services encompass marketing insight, strategy, creative services, execution, and consulting.
Identify client needs through detailed analysis and develop tailored plans of action. Negotiate pricing and scope with clients, followed by the necessary contracting and documentation. Collaborate with internal teams and agencies to implement effective solutions. Ensure progress by meeting objectives and maintaining high levels of customer satisfaction and retention.
Work extensively with local country cross-functional teams (i.e. Business Development, Account Leads, Product, Visa Consulting and Analytics), as well as AP client marketing team, to support Marketing VAS engagement, project planning & development as well as execution.
Manage and report the revenue pipeline, project status, successes and challenges related to Marketing VAS.
Oversee all administrative deliverables related to client marketing project management and VAS including but not limited to marketing approvals, procurement processes, contract management and VIK process management in full compliance with Visa’s policy and process.
Ensure timely executions and deliverables from agencies and vendors as well as proper documentation and paperwork across the whole project lifecycle.
Open communication between partners and vendors to ensure that work is execution and implemented accurately.
Why this is important to Visa
Successfully handling this position will allow Visa to meaningfully support our clients and partners to excel in their marketing initiatives, hence, directly driving our common interest in stabilizing and growing clients’ and Visa’s businesses.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
What you will need:
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
