Marketing Manager (Texas Market)

**This is a remote role and we are looking for candidates within 1 hour of the Austin region as it will require travel to our cultivation, retail and partnering physician offices. **

Everyone is welcome here. Each of us is unique, and that’s what makes us amazing. We believe in inclusiveness and celebrating each person’s individuality, because there’s power in bringing people with different points of view and life experiences together. That’s why we provide equal employment opportunities (EEO). All applicants are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. 
 
So, bring yourself and your best ideas; when we feel safe and comfortable being ourselves, there’s no limit to what we can achieve. 

IN A NUTSHELL… 

As a Marketing Manager, you will be primarily responsible for helping to drive revenue in the Texas market through awareness and conversion campaigns, new patient acquisition, new product development strategies, and promotion and pricing.  As well, you will partner with marketers in Florida to ensure that two of our most important markets have clear, strategic, and well-executed marketing programs.  You will be known as the marketing expert in Texas, representing the voice and motivations of our patients (both current and future/potential), and well-versed in the local competition.

This role is highly collaborative and requires creative problem solving, strong communication skills, personal initiative, and leadership skills. This role requires marketing operations experience, project management skills, and a deep understanding of product marketing and consumer insights.  Your personal success will be evident by the business growth and customer satisfaction you are able to achieve in your markets. This role will require a high level of strategic and organizational leadership.

Parallel is one of the largest multi-state cannabis companies in the world, owning and operating in four markets; Florida (Surterra Wellness), Massachusetts (NETA), Pennsylvania (Goodblend) and Texas (Surterra Wellness). If you enjoy companies that are growing, moving fast, and constantly challenging themselves to achieve more, then Parallel is for you. We work hard, lean on each other, and are passionate about a pretty ambitious vision … pioneering a new paradigm of what well-being can be for all people, everywhere. For more information, visit www.liveparallel.com.  

WHAT YOU WILL BE DOING 

• Single Point of Contact for Texas Marketing.  You will know the local consumer and key trends in those markets better than anyone.  Leverage data to uncover local consumer insights and opportunities which will inform marketing campaigns and the TX product roadmap.
• Close Collaborator with Corporate Communications and Compliance.  Texas is a very challenging regulatory environment for legal cannabis.  You will be closely connected to internal and external stakeholders to develop a deep understanding of current market regulations, continually monitoring potential regulatory changes and their impact on our products, packaging and ability to effectively compete.
• Brand Builder and Ambassador.  Goodblend is just getting started, and the brand is still finding its voice, personality, and value proposition for patients.  You will help us shape the brand and find ways to better connect the brand with the Texas market.  
• Competitive Expert.  Know the competitive landscape. Track new products, product quality and product pricing for competitors in the market. You will spend a lot of time ‘in the field’ to be able to provide firsthand knowledge.
• Data Analyst and Reporter.  Provide routine reporting to ensure visibility to market dynamics as well as the progress and success of internal initiatives.  These will include:
• Patient Advocate and Product Ideator.  We believe strongly in the medicinal benefit of cannabis, and expect that you will too.   You aren’t expected to formulate new gummies or design new vapes, but you will be the voice of the patient who is looking for relief.  Combined with competitive insights and consumer data, you should be a vocal advocate for what will work well in the market.  

EXPERIENCE AND SKILLS YOU’LL BRING 

• 3-5 years of brand, marketing and business leadership experience.
• Bachelor’s degree in Marketing, Business or other related field  
• Familiarity with marketing analytics software and comfort learning new digital marketing/CRM platforms like AlpineIQ.
• Track record of success in simultaneously managing and supporting multiple complex creative projects
• Strong verbal and written communication skills with excellent presentation capabilities.
• Comfortable with tight timelines and have demonstrated successes in either reprioritizing to get the work done, or raising flags on unachievable delivery targets ASAP.
• Cannabis, pharmaceutical, and/or regulatory experience are valuable but not mandatory.
• Age 21 or over (Industry Requirement)
• High School Diploma or equivalent (Industry Requirement)
• Valid Government-Issued Photo ID (Industry Requirement) 

PHYSICAL REQUIREMENTS 

• Travel 40-60% to our cultivation, production and retail locations within Texas and our other markets. 
• Must be able to remain in a stationary position 50-75% of the time 
• The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.  
• Constantly operates a computer and other office productivity machinery 
• Must be able to lift 50 lbs. unassisted. 
• Frequently communicates with other employees/customers. Must be able to exchange accurate information in these situations

YOU WILL BE SUCCESSFUL IF YOU… 

• Are self-motivated; micro-managing isn’t fun for anyone 
• Roll your sleeves up and do the work; strategy is important, but so is getting stuff done 
• Can work fast and be flexible; our industry is always changing
• Play nice with others; we collaborate with each other a lot
• Think creatively; sometimes, the “traditional” solution isn’t the best one 

WHAT YOU GET 

• Employee discount 
• Consistent, reliable benefits; Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs
• Balance and flexibility; paid time off, paid parental leave, flexible work arrangements
• Tuition Reimbursement Programs
• Pet Insurance
• Chance to make a difference; Employee Relief Fund, community volunteerism through our Parallel Cares program 

PARALLEL IS UNITED BY OUR VISION, MISSION, & VALUES 

Our Vision – why we exist – is to pioneer well-being and improve the quality of life for humanity through the benefits of cannabinoids. 

Our Mission – how we will do this – is to build a leading, global well-being company through the best talent, our values, trusted and recognized brands, science and technology-based innovation, and a relentless focus on execution and continuous improvement. 

Our Values – Integrity | Collaboration | Alignment | Intentionality | Accountability | Agility 

We are an Equal Opportunity Employer. We embrace and encourage our employees’ differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and other characteristics that make our employees unique. 

DISCLAIMER 

Parallel reserves the right to change or assign other duties to this job description. Your employment with Parallel is a voluntary one and is subject to termination by you or Parallel at will, with or without cause, and with or without notice, at any time.  Nothing in this document shall be interpreted to be in conflict with or to eliminate or modify in any way the employment-at-will status of Parallel associates.