We are on a mission of growing our restaurant business within the North region (Nordics, Baltics and Luxembourg) and we are now looking for a commercially driven marketer with an analytical mind to join our team. As a Restaurant (Rx) and Partnership Marketing Manager you will be responsible for developing and executing the restaurant partnership marketing strategy for Estonia, reporting directly to the Regional Head of Rx and Partnership Marketing.
Together with the colleagues from the other countries in the region, you will be responsible for the regional growth of our Core restaurant vertical. You will collaborate with the country's commercial team in order to develop restaurant partnerships with enterprise accounts, local heroes as well as other local restaurant partners (SMB). In this role you will have the opportunity to collaborate with big well known international restaurant brands as well as with the local ones with future potential.
You will leverage your expertise in relationship building to identify mutually beneficial partnerships that aim both at acquiring as well as engaging with our partners to efficiently drive incremental sales and volume. You will develop annual joint marketing plans on a regional level but also owning the development on a country level, to ensure these partnerships align with our broader marketing objectives. Furthermore, you will drive partnerships with 3rd party players to drive incremental platform growth, for example collaborations with payment providers or 3rd parties to drive Wolt+ subscriber growth.
Responsibilities & Duties
- Responsible for the overall growth of our Core restaurant vertical in the Estonian market
- You will work closely with our Country Management team, as well as our commercial organization, to meet country-specific and regional growth targets for restaurants
- Design and execute joint marketing campaigns with our restaurant partners to increase visibility and drive mutual growth in the market
- Developing annual joint marketing plans on a regional level and owning the development on a local level, aligning within the regional Rx and partnership team
- Participate in C-level merchant meeting with sales/ Key Account Management teams and lead the marketing discussions
- Execute integrated co-marketing campaigns from strategy and concept to briefing the planning and operations team and the brand team
- Collaborate with internal teams to align partnership marketing strategies with overall business objectives
- Owning and nurturing marketing relationships with the big enterprise and other merchants
- Collaborating with bigger partners in the region (pan-Nordic/ pan-Baltic), driving projects on a regional level
- Develop marketing investment packages that fit enterprise, local heroes and SMB restaurants
- Manage day-to-day operations of partner marketing efforts, including promotions, emails, in-app (briefing, project leading campaigns from a to z)
- Ownership of Restaurant partnership acquisition and engagement, acting as the marketing counterpart for the commercial teams
- Customize marketing pitches to new restaurant merchants, including analyzing growth potential and proposing mutually beneficial marketing investments to unlock growth
- Overseeing the vertical budget efficiency and ensuring integrated partnership campaigns into holistic plans on a regional level
- Support Marketing Strategy and Planning teams in city and area expansions
- Oversee the creation of marketing materials and promotional content tailored for restaurant partners
- +5-8 years of experience from marketing, preferably within e-commerce and/or retail
- Understanding on how sales targets can be translated into marketing plans aiming for the business growth
- Self driven and comfortable of taking decisions within a fast phase environment
- Analytical mindset and a capability to make decisions based on data
- Both long-term and short-term planning and balancing between this will be part of your daily tasks
- Experience from marketing project management and from running projects with several different stakeholders, internal and external, is a must
- Experience from a international working environment and working with a team based in different countries is in your interest
- Open minded, positive can-do attitude
- Good negotiation skills
- Category Management experience is a plus
- Working within the restaurant industry on our partner side is a merit
- The role is based in Estonia
If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!
We will be reviewing applications on an ongoing basis, so if this sounds like an opportunity you want to pursue, apply today!
If you have any further questions about the position before submitting an application, you can turn to:
Laura Ilioaea, Talent Acquisition Partner:
[email protected]
Please note that we do not accept applications coming in via email. Please submit your application in English via our job portal.
