This role is a key part of our highly successful Pharma team at Informa Markets. We're responsible for the world renowned CPHI and Pharmapack brands, connecting the global pharma supply chain through our event and digital offering.
We’re looking for an experienced Marketing Manager to join our dynamic marketing team and grow our audience and attendees for our event Pharmapack Europe. Our marketing teams work across a range of channels, planning and executing sophisticated marketing campaigns that play a pivotal role in the growth of our events.
Reporting into the Head of Attendee Marketing, this role requires someone eager to learn and deliver results in a highly KPI driven environment.
You’ll be responsible for…
- Developing the attendee marketing strategy for Pharmapack Europe
- Ensuring our brand messaging is consistent across all Pharmapack Europe attendee communications
- Understanding our audience, analysing user behaviour and developing personas
- Delivering an exciting marketing campaign that engages our audience and exceeds our goals
- Creating engaging copy and content to engage our key audiences
- Testing our campaign activity and messaging to continuously improve
- Analysing campaign performance to improve campaigns
- Managing the marketing budget and a marketing executive
- Reporting on marketing KPIs
You’ll be…
- An experienced marketer
- Passionate about marketing with an analytical mind
- A great team player
- Ambitious and driven
- Excellent verbal and written communication
- Highly creative with excellent copy writing and visual marketing skills.
- Deadline and target driven
- Someone with high standards and meticulous attention to detail, with the ability to hold others to account for the same high standards
- Experience of using marketing automation technology (preferably Eloqua)
- Experience of working with databases and data selection/management software
- Experience of managing social media through scheduling platforms such as Hootsuite and experience of social media listening and sentiment analysis
- Experience of working with CMS platforms (preferably Adobe Experience Manager)
- Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
- Experience of leading a team and managing budgets
- A great understanding of & experience of digital (PPC, SEO, online advertising)
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
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Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
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Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
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Broader impact: take up to four days per year to volunteer, with charity match funding available too
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Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
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Time out: 24 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
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Get three for one: A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
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Stay well: Use FiscFree to purchase a gym subscription or a new bike with tax benefits.
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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